West Palm Beach, FL - Rush Limbaugh Ratings Drop After Fluke Scandal
West Palm Beach, FL - Rush Limbaugh took a significant ratings hit in some key radio markets last month in the wake of the Sandra Fluke controversy.
The conservative radio host’s ratings fell 27 percent in the key 25-54 demo in New York City, 31 percent in Houston-Galveston, 40 percent in Seattle-Tacoma, and 35 percent in Jacksonville, according to a selection of the March 29-April 25 Arbitron ratings provided by an industry source.
Limbaugh’s detractors attribute the losses to a rejection of the show following his controversial comments about the Georgetown law student.
But defenders say that what looks like a decline actually represents a leveling out following increased attention from the controversy. In late March, Limbaugh boasted that his ratings had increased by as much as 60 percent in the month since he had called Fluke a “slut” and a “prostitute” on air.
“The most likely reason for these shifts is that Limbaugh talked about Sandra Fluke at the beginning of March, so it brought in a lot of non-regular listeners,” one radio insider told me. “Now that the issue has more or less passed, those people aren’t listening anymore.”
Whatever the cause, industry sources caution that the monthly ratings provide only an incomplete snapshot of Limbaugh’s performance, and that it is necessary to put the numbers in context.
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