New York, NY – Walmart has hit upon a novel way to work its way into the city, on board a modified food truck run by partner company Proctor & Gamble.
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For the next month, @PGmobile will, in the tradition of the great food trucks to come before it, set up shops on street corners across the five boroughs, tweeting out its location and asking for suggestions on where to go next. Eight different products will be on offer—at Walmart’s everyday low prices, of course—from Iams dog food to Gillette razers and Pampers diapers.
The Walmart name appears but once, tucked away on the bottom of the truck, and it is nowhere to be found on the associated Twitter feed. All the while visitors to @PGmobile are directed to shop for more great Proctor & Gamble products via those newfangled QR codes. They link to the products at Walmart.com.
It is a rather brilliant strategy, playing on busy and desperate New Yorkers’ demanding desire for convenience and immediacy, and then directing them to shop Walmart.com. As one tweet from Friday implores, “Less time shopping means more time to enjoy summer in the city. Come see us for free samples and an easier way to shop. While supplies last.”
i hope the truck will be cleaner than the monticello store
Great job! Very smart way to outsmart those who don’t want wal mart in the city
Marketing at its best!
Hope the truck comes to Neptune Avenue!
I hope it comes to Flatbush.
Mobile Walmart!
They should just set up all 5 trucks one behind the other & move them around the city in unison. Or progress to use the 18 wheelers & increase their mobile product lines!