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New York, NY - In conjunction with the launch of Apple’s new iPhone 5, the New York City Police Department is rolling out its own campaign to help victims recover their lost or stolen phones or other electronic devices.

On Friday, officers will be stationed at 21 stores throughout the city, including six Apple, as well as seven Verizon and eight AT&T stores as part of Operation ID.

The program is free to the public. Officers will register the serial number of the electronic device along with the owner’s name and contact information. Items can also be engraved with a unique serial number.

New iPhone owners will also be instructed in how to install and activate “Find My iPhone” technology that is helpful in recovering lost or stolen iPhones.

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