New York - Bloomberg Embarks On Hearing Loss Prevention
New York - A New York Post (http://bit.ly/WJpnCv) exclusive today says that New York Mayor Michael Bloomberg’s new crusade is “preventing New Yorkers from going deaf.”
According to the POST, armed with a study showing that hearing loss among teens is up 30 percent between 1988 and 2006, the mayor’s health officials are embarking on a campaign aimed at warring young people about the risks of listening to music at high volume on personal MP3 players.
The Hearing Loss Prevention Media Campaign is targeting teens and young adults through social media sites like Facebook and Twitter.
“With public and private support, a public-education campaign is being developed to raise awareness about safe use of personal music players…and risks of loud and long listening,” said Nancy Clark, the city Health Department’s assistant commissioner of environmental-disease prevention.
The cost of the campaign will be $250,000, and is being financed through a grant from the Fund for Public Health, the Health Department’s fundraising arm.
Bloomberg has long been a proponent of noise reduction in the city, signing into law in 2005—-‘Operation Silent Night’—-which cracked down on noise levels made by jackhammers on construction sites and the level of noise blaring out of night clubs.
Bloomberg’s new campaign is targeting the “iPod generation,” the first to use “buds” that are inserted directly into the ear.
Health experts say that, due to the fact that new players hold thousands of songs and have longer life batteries, prolonged loud listening is commonplace.
An iPod at maximum volume currently reaches 115 decibels, exceeding the 85 decibels researchers say is safe.
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