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New York - Nike Yanks T-shirts In Aftermath Of Bombing

Published on: April 23, 2013 09:52 AM
By: AP
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Photo provided by Eric Stangel shows a Nike shirt for sale at a Nike Outlet. Nike Inc. announced Monday, April 22, 2013, it has pulled from the market T-shirts emblazoned with the words "Boston Massacre" in the aftermath of last week's bombing during the Boston Marathon that killed three people and left dozens injured. The “Boston Massacre” phrase has been used to describe a pivotal late-season sweep by the Yankees of the rival Boston Red Sox in 1978. That season culminated in a World Series championship for the Yankees. (AP Photo/Eric Stangel)Photo provided by Eric Stangel shows a Nike shirt for sale at a Nike Outlet. Nike Inc. announced Monday, April 22, 2013, it has pulled from the market T-shirts emblazoned with the words "Boston Massacre" in the aftermath of last week's bombing during the Boston Marathon that killed three people and left dozens injured. The “Boston Massacre” phrase has been used to describe a pivotal late-season sweep by the Yankees of the rival Boston Red Sox in 1978. That season culminated in a World Series championship for the Yankees. (AP Photo/Eric Stangel)

New York - Nike Inc. says it has pulled from the market T-shirts emblazoned with the words “Boston Massacre” in the aftermath of last week’s bombing during the Boston Marathon that killed three people and left dozens injured.

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The athletic company, based in Portland, Ore., said Monday that it took immediate action last week to remove the products. The shirts were sold primarily at its factory store outlets.

“We conducted this process as quickly as possible and are confident the product has been removed from distribution,” Nike spokeswoman Mary Remuzzi said in a statement emailed to The Associated Press.

The shirts, which featured blood-splattered lettering, were designed for New York Yankees fans.

The “Boston Massacre” phrase has been used to describe a pivotal late-season sweep by the Yankees of the rival Boston Red Sox in 1978. That season culminated in a World Series championship for the Yankees.


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Read Comments (4)  —  Post Yours »

1

 Apr 23, 2013 at 11:15 AM Anonymous Says:

Finally, a smart p.r. and marketing dept.

2

 Apr 23, 2013 at 01:06 PM This has occurred before Says:

In March, 2002, only five months after the 9/11 attacks, I visited Ground Zero. Within a few short blocks of the remains of the World Trade Centers, there were a number of street vendors selling various souvenirs, including photo postcards of the second hijacked plane just before it crashed into the South Tower. At the time, I thought that it was very insensitive to sell such souvenirs, and I still do. Unfortunately, whenever these horrible events occur, there are always those who wish to make a quick buck!

3

 Apr 23, 2013 at 03:05 PM Anonymous Says:

Reply to #2  
This has occurred before Says:

In March, 2002, only five months after the 9/11 attacks, I visited Ground Zero. Within a few short blocks of the remains of the World Trade Centers, there were a number of street vendors selling various souvenirs, including photo postcards of the second hijacked plane just before it crashed into the South Tower. At the time, I thought that it was very insensitive to sell such souvenirs, and I still do. Unfortunately, whenever these horrible events occur, there are always those who wish to make a quick buck!

The shirt has been around for a long time and refers to something that happened in 1978 in SPORTS. No one is trying to make a quick buck and instead Nike is LOSING money by removing these shirts from stores.
There is only sensitivity here- read the article and don't just read the headline!!!!

4

 Apr 23, 2013 at 03:50 PM Anonymous Says:

Nike is a stalemate of fake candy for the kiddies.

5

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