Newark, NJ – Following the sale last week of the 126 year-old kosher food giant Manischewitz to Bain Capital subsidiary Sankaty Advisors, new CEO Mark Weinstein wants customers to know that company is in “good hands,” and that the new owners plan on making the brand “greater.”
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NJJEWISHNEWS.com (http://bit.ly/1eM9PfS) reports that during a recent interview, Weinstein said that most the criticism of Bain that surfaced during Mitt Romney’s failed 2012 presidential campaign was “incorrect,” and that Sankaty’s longterm plan for Manischewitz is to appeal to a wider market.
“We want to build upon Manischewitz, not cut back or any of that stuff,” Weinstein said. “We intend to take a great brand and make it greater, to build upon it.”
Weinstein said current plans call for an expansion of Manischewitz products beyond the kosher aisle.
“There is the opportunity to appeal to new customers — people who may not keep kosher but are loyal to our product because we make a great product. There are a lot of people who are Jewish that don’t keep kosher. We want to appeal to them,” Weinstein said.
They are gonna learn the hard and expensive way all about kosher, hashgacha, pay-offs.. Etc.. Within 18 months they will be out of this business, It may not even take that long
We need more competition in the kosher cheese business. 3 slices of Haolam for $8.99. Ganavim. The more players the cheaper the price.
Thank you Esther; My point exactly, what is meant to be a benefit to the community, is actually a for profit endeavor being managed by the likes # 4. There are very few if any really reputable people out there in Hashgacha “business”