Israel – Shares in SodaStream International Ltdrose as much as 17 percent on Wednesday after the Israeli business newspaper Globes said Starbucks Corpwas in advanced talks to buy 10 percent of the home soft drink maker, citing sources.
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Representatives for both SodaStream and Starbucks declined to comment.
In February, Coca Cola Cotook a $1.3 billion stake in Keurig Green Mountain Inc, maker of the popular Keurig one-cup coffee brewer, with plans to jointly launch a home soda maker machine, prompting speculation SodaStream would pursue its own partnership with a company.
Last week, Israeli financial news daily Calcalist reported that SodaStream was in early talks to sell 16 percent of the company to a potential investor, including PepsiCo Inc, Dr Pepper Snapple Groupor Starbucks.
SodaStream shares were up 13 percent at $45.68 in midday trading, while Starbucks shares fell 0.7 percent to $70.64.
I do not understand the soda stream model. Who wants a single-use device in the kitchen that they would use once a week or so? But, if you installed it in a business like a Starbucks, then you would really have something.
The shop could offer all sorts of silly artisanal sodas as high prices. You want Turkish blueberry soda, we got it! Some sort of Bolivian high-caffine stuff? Coming right up.
In fact, now that I think of it, businesses might be Soda Stream’s best bet.
I ought not to have said “single-use.” I mean I would not want a machine in my kitchen that only makes soda (or bread or ice cream). On the other hand, I might buy a litre of some weird soda from time to time.