Brooklyn, NY - Newly Redesigned Shabbos Warming Tray Promising Hot Food And Peace Of Mind To Hit Stores Next Week
Last updated on: September 8, 2015 02:30 PM
Brooklyn, NY - With the yomim tovim and their many meals just days away, a small appliance company based out of Rockland County is about to stock store shelves with a safety-tested hotplate that will allow members of the Jewish community to heat up their food without worries.
The safety of electrical appliances commonly used in Jewish homes, particularly those left unattended for many hours, became a subject of much debate following the devastating fire that took the lives of the seven Sassoon children last March.
As previously reported on VIN News, Chefman employed a team of Orthodox Jewish consultants in the design of its new hotplate, allowing it to create a product that was designed specifically for the extended usage that typically occurs in Jewish homes. According to Chefman CEO Ralph Newhouse, the company’s hotplate is the first that was developed specifically for use by religiously observant Jews.
“The Orthodox Jewish community is very much a niche market and none of the major players have ever gotten involved in a product like this because of the small size of the market,” Newhouse told VIN News.
Newhouse said that the product, which will be sold by Amazing Savings for $39.99, will be on store shelves next week, the day after Rosh Hashana.
In addition to having both a regular fuse and backup fuse which will automatically shut off the product if it overheats, the hotplate features covered temperature controls and cool touch handles. The stainless steel warming tray was rigorously tested by three independent laboratories and is constructed entirely of Underwriters Laboratories certified components, according to Newhouse. The product bears the safety seals of the ETL, a North American product testing laboratory whose certification ensures that the product passes all UL requirements, and the SGS, an international laboratory that tests product safety.
“We really wanted to test it to the max,” explained Newhouse. “The average frum person runs a hotplate for 24, 48 or even 72 hours of continuous use. We tested units by the week, by the month and we have some that have been running for 6 months. We were looking to really strain the device and push it to the limits.”
Newhouse noted that Chefman deliberately kept the price point low on the 21 by 18 inch hotplate so that it would be affordable to all.
“The Orthodox community really deserves a product that is safe, something they can plug in and not have any fear about its usage on Shabbos or yom tov,” said Newhouse.
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