Brooklyn, NY - Dumbo Moving Firm Blames Orthodox Jews For Removal Of Racy Images On Trucks
Brooklyn, NY - The owner of a Brooklyn moving company whose advertisements were refused by the Metropolitan Transit Authority one year ago for being too risque has found his ads rejected again, this time finding one of his trucks repainted after leaving it parked in Flatbush.
Lior Rachmany of Dumbo Moving and Storage created an advertising campaign that depicted people in various scenarios and promised clients extra protection for their valuables. While the MTA agreed to run two of Rachmany’s ads, the third was vetoed because of its adult content. Undaunted, Rachmany slapped his ad on the back of 15 of his 56 trucks, which have been driving around Brooklyn streets for the past year.
Since then, Rachmany has found himself the recipient of hundreds of angry phone calls. Two weeks ago Rachmany received a call warning him to remove the ads or face consequences. Several hours later, one of Rachmany’s trucks, which had been parked near a Flatbush yeshiva, was sporting a new look, the controversial ad covered by a new coat of solid gray paint.
Rachmany is assuming that the vandals are Orthodox Jews, but declined to file a police report because of “the muscle this community has.” He said that the vandalism will cost him $2,000 to repair and that he intends to put the racy advertisement back on the same truck.
Rachmany told The New York Post that he has received phone calls telling him that he will burn in hell for his sins and others from rabbis in Flatbush opposed to the images visible on his vehicles as they traverse local streets.
One Orthodox woman told The Post that Dumbo’s campaign has no place in the area.
“Their ads have no morals,” said. “It’s like bringing a rated-R movie onto the streets, and you can’t get away from it because it’s parked right there at your corner.”
In a March 2015 interview with The Observer, Rachmany defended his R-rated campaign.
“I think this is a great message, even for younger crowds,” he said. “Sooner or later, if they’re going to be in any kind of act of affection, they should have protection. I know I’m going to teach my kids that. I do not see anything negative about it.”
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