New York – American Girl To Sell Its First-ever Boy Doll

    4

    In this undated product image courtesy of American Girl shows the doll called New York – For the first time in its more than 30-year history, American Girl will sell a boy version of its pricey dolls.

    Join our WhatsApp group

    Subscribe to our Daily Roundup Email


    The 18-inch “Logan Everett” doll will go on sale this week. American Girl, which is owned by Barbie maker Mattel Inc., says Logan is a drummer and will come with a doll-sized drum kit.

    It’s the latest move by Mattel to be more relevant to iPad-playing kids and their parents. A boy appeared in a Barbie commercial for the first time two years ago. And Barbie got a major makeover last year, giving the iconic doll several ethnicities and body shapes.

    To boost sales, Mattel began selling American Girl dolls in Toys R Us stores late last year. Sales of the brand rose 4 percent during the last three months of 2016.


    Listen to the VINnews podcast on:

    iTunes | Spotify | Google Podcasts | Stitcher | Podbean | Amazon

    Follow VINnews for Breaking News Updates


    Connect with VINnews

    Join our WhatsApp group


    4 Comments
    Most Voted
    Newest Oldest
    Inline Feedbacks
    View all comments
    7 years ago

    The reason they’re doing so is that he (the boy doll) self identifies as a girl and uses the ladies room.

    7 years ago

    American boy

    Texas_Joe
    Texas_Joe
    7 years ago

    Did Logan get to choose his own gender identity?