New York, NY - Smell of Brooklyn Has Become a Collector's Item
New York, NY - Instructions for Bond No. 9 perfume: “Open bottle. Breathe in. Congratulations! You have just caught a whiff of New York.”
Street-vendor hot dogs? Taxi-cab exhaust? Foldable pepperoni pizza?
No, silly: Gramercy Park. New Haarlem. Wall Street.
Named for the address of its Manhattan headquarters (9 Bond St.), Bond No. 9 is a perfume brand that celebrates the neighborhoods of New York City.
Bond No. 9 launched with 18 scents honoring 18 neighborhoods in uptown, midtown and downtown Manhattan, including Park Avenue, Central Park, Broadway Nite and Chelsea Flowers.
While those first 18 scents were sold in clear bottles, subsequent bottles have featured various colored designs, including cherry blossoms on a fuchsia background for Chinatown; a sleek black-and-gold design for Wall Street, a scent for men; and an Andy Warhol design for Union Square.
The bottles themselves have become collectors’ items. Bond No. 9 has responded to the passion for collecting its bottles by issuing limited editions of some scents in special bottles, including a 200-bottle limited-edition Swarovski-crystal-studded version of its Bleecker St. scent. Next month, Bond No. 9 will issue its 35th scent, a spicy eau de perfume called Brooklyn.
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