Manhattan, NY – Verizon is launching a guerilla campaign in NYC which includes 99 cent cab rides and 99 cent Mr. Softee ice cream cones to tout the 99 cent daily usage fee in Verizon’s prepaid cell phone plans.
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The 99 cent taxi rides are being offered today for passengers of 40 Verizon-branded cabs leaving from Penn Station and Grand Central in the morning, and from various points in the city back to those stations in the evening. Brand ambassadors will chat with passengers as they manage the taxi transactions.
The ice cream promotion, featuring four Verizon-wrapped Mr. Softee trucks and Verizon-branded napkins, will take place June 23 in Manhattan, the Bronx, Brooklyn and Queens, during lunch.
99 cents is only the daily charge; there is also the per minute charge so it’s no bargain!