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Israel - Phone Company in Hot Water Over Ad Featuring the Controversial Barrier Wall |
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Image from the commercial
Cellcom, one of Israel's leading mobile phone networks has produced a TV commercial starring Israel's controversial security barrier with the Palestinian West Bank.
The ad shows an Israeli army jeep patrolling a concrete section of the barrier. Their jeep is hit by a soccer ball kicked by unseen Palestinians from the other side. The soldiers get out and kick it back -- yes, you guessed it, the ball comes back over again and an impromptu games begins.
A soldier makes a phone call on his cellphone and more uniformed Israelis show up who cheer their comrades. At no point do we see or hear from the Palestinians on the other side.
The commercial voice over ends by saying "we all just want to have fun."
The ad has caused outrage among Palestinians and left wing Israelis who accuse it of white washing the negative effects of the wall.
The International Criminal Court in the Hague has ruled the Wall illegal as it is built in many places on occupied land.
Many Palestinians have lost land and have been cut off from work, family and schools. They accuse Israel of using to grab more territory.
The commercial was produced by the Israeli office of US advertising agency McCann Erickson. The company has defended the ad by claiming it shows how people can overcome obstacles between them to build freindship.
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Read Comments (33) — Post Yours »
1
Jul 14, 2009 at 11:54 AM Anonymous Says:
The ad is in bad taste it makes light of Palestinian suffering and shows how far Israelis fail to understand their neighbors, it shows that most of Israelis do not understand Palestinians' rage at the barrier
2
Jul 14, 2009 at 11:57 AM Anonymous Says:
Ahmed Tibi, an Arab member of Israel's parliament, said he had written to Cellcom demanding it pull the ad: "The barrier separates families and prevents children from reaching schools and clinics," he said. "Yet the advertisement presents the barrier as though it were just a garden fence in Tel Aviv."
3
Jul 14, 2009 at 11:56 AM Anonymous Says:
I too got nauseous watching the new Cellcom ad, take this racist commercial off the air immediately.
4
Jul 14, 2009 at 12:01 PM Askupeh Says:
A tempest in a teapot. In other words, much ado about nothing.
5
Jul 14, 2009 at 12:13 PM Genius Says:
“ The ad is in bad taste it makes light of Palestinian suffering and shows how far Israelis fail to understand their neighbors, it shows that most of Israelis do not understand Palestinians' rage at the barrier ”
Yes the Palestianians have a right to be outraged that they no longer can so easily smuggle in suicide bombers to Israel.
6
Jul 14, 2009 at 12:13 PM Anonymous Says:
"the Palestinian West Bank."
Huh? You mean the Jewish Judea and Samaria
Where are your sources?
7
Jul 14, 2009 at 12:12 PM Anonymous Says:
“ The ad is in bad taste it makes light of Palestinian suffering and shows how far Israelis fail to understand their neighbors, it shows that most of Israelis do not understand Palestinians' rage at the barrier ”
who cares about palestinian rage.
what about the rage of innocent Jews blown up by palestinians before there was a barrier to keep them caged?
8
Jul 14, 2009 at 12:22 PM Kogan Says:
The ad should have been more realistic:
Arab thugs occupiers of Eretz Yisroel are planning a terrorist act.
Israeli soldiers call on the cell phone to ask for reinforcements.
Reinforcements come and successfully liquidate arab thugs occupiers.
It could be done with a wall or without the wall.
9
Jul 14, 2009 at 12:21 PM Kogan Says:
“
Ahmed Tibi, an Arab member of Israel's parliament, said he had written to Cellcom demanding it pull the ad: "The barrier separates families and prevents children from reaching schools and clinics," he said. "Yet the advertisement presents the barrier as though it were just a garden fence in Tel Aviv." ”
"The barrier separates families and prevents children from reaching schools and clinics"
The wall prevents arab thugs terrorists, occupying Eretz Yisroel, from reaching Jewish schools and clinics. I agree the wall and the arabs should be removed.
10
Jul 14, 2009 at 12:31 PM Anonymous Says:
its cute
11
Jul 14, 2009 at 12:18 PM Anonymous Says:
Don't see anything wrong with the commercial
12
Jul 14, 2009 at 12:33 PM Anonymous Says:
Idiot soldiers, it could have been a booby trap!
13
Jul 14, 2009 at 12:47 PM Avrohom Abba Says:
The Palestinians' "rage" is always evident. This is an automatic reaction even if a Jew drops a paper clip on an Arab foot. Their rage is forever present, not just in Israel or in Gaza. In the Philipines and in Indonesia you will also see that "rage." Whenever you see Muslims in a crowd, they are all angry, bitter, screaming, and otherwise performing, because they know the cameras are on.
We took that land in 1967 because they used to launch attacks form those places. In the Golan Heights also, those kibbutz people used to be fired upon when they used tractors to simply plow their fields. Those tractors were all equipped with heavy armor so they would stop getting murdered.
Then, when those lands were captured, and for good reason, those "Palestinians" demanded "their" land back. Of course that really means they wanted to continue to attack from those same positions again.
Is there anyone who can remember EVER seeing any Palestinian "rage" when the Twin Towers were destroyed? Of course not, we even remember them celebrating the 3,000 deaths by giving out candy and dancing in the streets. So, the rage isn't for the deaths of fellow humans. It is only a selfish bitter anger. So, I'm tired of thinking about their "rage."
14
Jul 14, 2009 at 12:47 PM Anonymous Says:
I agree with #10 and #11 -- it is cute and if the P/A really wanted peace -- they would have come and played and thrown the ball back and forth -- but no -- all they did was complain as usual!! It is only a ball game!! People are having fun for a change and not getting killed!! Would they rather that people got killed??? What is it that they really want??? Let them tell Obama the TRUTH and then UNCOMPLAIN about the ad!! It is cute!!
15
Jul 14, 2009 at 12:42 PM Anonymous Says:
“ Idiot soldiers, it could have been a booby trap! ”
“Idiot soldiers, it could have been a booby trap!”
Idiot commenter, it's a commercial!!!!!!!!
16
Jul 14, 2009 at 12:39 PM Anonymous Says:
“ The ad is in bad taste it makes light of Palestinian suffering and shows how far Israelis fail to understand their neighbors, it shows that most of Israelis do not understand Palestinians' rage at the barrier ”
How about Israeli rage at the pallys' terror tactics? Why do the moron leftists think this was put up to begin with? Truthfully, Israel should just annex Yehudah and Shomron and be done with it. For all the worlds' angst and sputter at the current situation, I don't think it would be that much difference.
17
Jul 14, 2009 at 01:33 PM Anonymous Says:
i think that if it was a palestinian phone ad, it would have been acceptable for the leftists, and the right wingers would be angry.
18
Jul 14, 2009 at 01:33 PM Baltimore man Says:
“ Idiot soldiers, it could have been a booby trap! ”
Dude, it is a commecial. It isn't real... really, for real, relax. That's why it is called entertainmnet
20
Jul 14, 2009 at 01:34 PM Shaul in Monsey Says:
“ Idiot soldiers, it could have been a booby trap! ”
You mean the prop soccer ball and the actors playing soldiers should have worried about a booby trap. Paranoia will destroya.
Anywho, nothing at all wrong with the ad, very clever indeed and the hullaballoo over nothing is an attempt to further garner sympathy for the arab perspective on the wall that is there for one reason - to stop suicide missions and save Jewish lives.
Give the commercial a B+ and the Wall, A+.
21
Jul 14, 2009 at 01:36 PM Anonymous Says:
The arabs (there is no such thing as "Palistinians") are enraged at the barrier because it makes it extremely difficult for them to kill and maim jews...this I am not at all surprised at; what I find reprehensible is the fact that Hague (comprised of multiple nazi accomplices) can look at the world with a straight face and declare the wall "illegal" Yimach Shimum
22
Jul 14, 2009 at 01:01 PM Anonymous Says:
A. I think the ad is inappropriate because it makes light of the Jewish suffering... The wall is too little too late, and should serve as a reminder of the constant threat from the Palestinians...
B. I didn't know that international rights can be enforced on one side only, the Palestinians never accepted international law, and they violate it by using unconventional methods... (i.e. bombings) Israel should not have to listen to any law from any court regarding the Palestinian case, so long the Palestinians don't follow and accept and observe international law...
23
Jul 14, 2009 at 12:58 PM David Says:
Face it; if the only thing likely to come over that wall was a soccer ball, there wouldn't be a wall.
24
Jul 14, 2009 at 01:58 PM marklevin Says:
good for you cellcom lots of free press coverage . what's the big deal . the arrmy playing soccer with some poor palestinians who have to actually go thru security , to make sure they don't bow us up? stop killing jews and u will have a great life and financial proserity . but as far as the ad is concerned free speech free speech . oh let's review arab tv on any given day. is everything so peaceful and loving ? go fly a kite you damn liberals.
25
Jul 14, 2009 at 01:53 PM Anonymous Says:
This is much hysteria and hooplah. This commercial portais the Palestinians as just humans like us, who like a good game of soccer. We don't see them, but why should we? It is filmed from the Israeli side, and the Israelis can't see the Pals. But the ball keeps coming back, which means the Pals are there,a nd they're having as much fun as we are. It is actually a very clever commercial, and not insulting at all.
26
Jul 14, 2009 at 01:52 PM Milhouse Says:
“ You mean the prop soccer ball and the actors playing soldiers should have worried about a booby trap. Paranoia will destroya.
Anywho, nothing at all wrong with the ad, very clever indeed and the hullaballoo over nothing is an attempt to further garner sympathy for the arab perspective on the wall that is there for one reason - to stop suicide missions and save Jewish lives.
Give the commercial a B+ and the Wall, A+. ”
No, the actual soldiers portrayed should have been worried about a booby trap. The fact that they are shown kicking it back without fear, instead of calling the bomb squad to isolate it and blow it up, is subtle propaganda, designed to give the impression that the people on the other side of the wall "just want to have fun". Far from being angry, the terrorists and their leftist collaborators should be delighted with this ad. It deliberately evokes images of "Xmas in the Trenches" in order to make Israelis wonder what they are fighting for. The wall exists because on the other side are people who WOULD send a booby-trapped ball over it, in order to blow up any soldier foolish enough to kick it back.
27
Jul 14, 2009 at 01:43 PM Babishka Says:
“ The ad is in bad taste it makes light of Palestinian suffering and shows how far Israelis fail to understand their neighbors, it shows that most of Israelis do not understand Palestinians' rage at the barrier ”
All Palestinian suffering is inflicted on them by their own leaders. The only reason they are in rage against the barrier is that it prevents them from killing Jews. What was the cause of their "suffering" before there was a barrier?
28
Jul 14, 2009 at 04:36 PM fahrfrumt Says:
Pretty funny commercial. I liked it.
29
Jul 14, 2009 at 05:57 PM Shaul in Monsey Says:
“ No, the actual soldiers portrayed should have been worried about a booby trap. The fact that they are shown kicking it back without fear, instead of calling the bomb squad to isolate it and blow it up, is subtle propaganda, designed to give the impression that the people on the other side of the wall "just want to have fun". Far from being angry, the terrorists and their leftist collaborators should be delighted with this ad. It deliberately evokes images of "Xmas in the Trenches" in order to make Israelis wonder what they are fighting for. The wall exists because on the other side are people who WOULD send a booby-trapped ball over it, in order to blow up any soldier foolish enough to kick it back. ”
I don't think actual soldiers would have reacted the way the commercial was scripted. Just a hunch, I'm going out on a limb here, but I'm gonna guess that SOP for real soldiers engaged in a soccer match over the wall is not to break out in a game like on the (fake, not real, acted) commercial. Just a hunch. Methinks the tzahal don't need your input to tell them that there might be booby traps around the actual security fence. Nor do they need you to tell them that water is wet, or that dirt is dirty.
30
Jul 14, 2009 at 03:42 PM kach 613 Says:
It makes are boys look lie fools, if they see a ball while garding they will go play footbal. Dumb ad, but I must say if it gets the left mad dont pull it.
31
Jul 14, 2009 at 07:01 PM Anonymous Says:
“ Idiot soldiers, it could have been a booby trap! ”
helloooo! its not real.
32
Jul 14, 2009 at 08:33 PM nechama Says:
Why is this wall called a "barrier wall"??? It went up to save lives! Let's call it a "life-saving wall"!
33
Jul 14, 2009 at 09:09 PM michali Says:
It's great!!! Arab sympathizers should chill out. The terrorists have to deal with consequences. If they continue to kill Jews, the wall has to stay up to save Jewish lives. End of story.
34
Jul 15, 2009 at 12:26 AM me Says:
“
Ahmed Tibi, an Arab member of Israel's parliament, said he had written to Cellcom demanding it pull the ad: "The barrier separates families and prevents children from reaching schools and clinics," he said. "Yet the advertisement presents the barrier as though it were just a garden fence in Tel Aviv." ”
"The barrier separates families and prevents children from reaching schools and clinics"
Right, and just think how many schools and clinics they could have built on the other side of the wall had they not squandered the money on suicide bombers, car bombs, mortars, kassams, katyushas, payments to suicide bomber families, tunneling equipment, etc. I personally laugh every time that hear that "poor Palestinian" died of a heart attack waiting at a check point so the ambulance couldn't get to the hated, nazi-like, zionist, occupier, doctors, in time to save his life. Perhaps they should think about financing medical centers instead of bomb factories? Now that's a really extremist radical thought. That aside, the commercial is kinda cute. it'll probably get pulled because freedom of expression is something only leftist really have.