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New York - Soft Drink Makers Rip City: Go After Cake, Not Sugary Beverages

Published on: September 1, 2009 12:27 PM
By:  NY Post
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Makers of soft drinks claim the citys graphic new subway ads aimed at fighting obesity have unfairly singled out their products.Makers of soft drinks claim the citys graphic new subway ads aimed at fighting obesity have unfairly singled out their products.

New York - Soft-drink makers yesterday threw cold soda on Mayor Bloomberg’s latest anti-obesity campaign—graphic subway ads slamming sugary beverages, iced teas and sports drinks as fattening.

“It’s absurd and over the top and unfortunately is going to undermine efforts to educate about a serious and complex issue like obesity,” argued Kevin Keane, a senior vice president at the American Beverage Association.

“It just defies science and common sense to single out a single product as the contributor of obesity.”

The grotesque ads show the contents of three unnamed bottles—which closely resemble distinctive Coca-Cola, Snapple and Gatorade containers—morphing into yellow gobs of human fat as they are poured into glasses of ice.

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The ad reflects a change of heart by the city about Snapple—at one time, Bloomberg gave the company exclusive rights to sell beverages in city schools and municipal buildings.

Keane noted that New Yorkers were adamantly opposed to Gov. Paterson’s suggestion of a tax on sugary drinks earlier this year.

He said obesity results from consuming excessive calories, no matter where they come from.

“Why not educate them on all calories and how all calories affect one’s weight, because they do?” he said. “Why aren’t they going after cake? Why single out soft drinks?”

City officials defended the subway campaign.

“We focus-grouped [the ads], and we didn’t find that they alarmed people. We found that they had an effect on people, that it was yuck, and it caused them to pay attention to what we were saying,” said Cathy Nonas, the city Department of Health’s director of physical activity and nutrition programs.

“It’s just horrifying to see how many preschoolers are drinking these sugar-sweetened beverages.”

Nonas attributed half of the average daily calorie increase of 250 over the last three decades to sugary soft drinks, and she said sports drinks are often misused.

“In terms of physical activity, if you look at any sports nutrition, water is the most important thing before, during and after an event,” Nonas said.

The three-month ad campaign cost $277,000 in taxpayer money and $90,000 from a private donor.

Despite the latest assault, a vending machine in City Hall yesterday continued to offer 20-ounce bottles of non-diet sodas.


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Read Comments (27)  —  Post Yours »

1

 Sep 01, 2009 at 11:43 AM Askupeh Says:

It’s interesting that they are focusing on sugar which if taken in moderation should not be a problem for most people, instead of on what some consider poison in many drinks called “high fructose corn syrup which has never seen sugar, and is a cheap way (pun intended) of sweetening a drink.

2

 Sep 01, 2009 at 12:30 PM Anonymous Says:

Nunber 1, great point. Also, I think Coke should make a study of how much business they lose due to these ads and sue for libel and the amount it cost them. This is big government targeting private entities.

3

 Sep 01, 2009 at 12:25 PM chulenteater Says:

That's why we drink heimesh mayim chaim! Its blessed by the rebbes and sont have these issues. You don't see the ads having bottles of mayim chaim

4

 Sep 01, 2009 at 12:10 PM Disgusting Politics Says:

Now the Democrat Politicians are coming for food products they believe are "bad" for you. Next they will come after kosher meat because schitah it is "cruel." Then Jewish Yeshivah Education becuase it teaches "discrimination." Then they will outlaw YOU.

5

 Sep 01, 2009 at 12:34 PM Raphael Kaufman Says:

Reply to #1  
Askupeh Says:

It’s interesting that they are focusing on sugar which if taken in moderation should not be a problem for most people, instead of on what some consider poison in many drinks called “high fructose corn syrup which has never seen sugar, and is a cheap way (pun intended) of sweetening a drink.

Fructose is a natural simple sugar. Table sugar is composed of sucrose and fructose. The sugar found in fruits and fruit juices is fructose and sucrose. All sugars are converted to glucose in your body The idea that there is something unnatural about high fructose corn syrup is nonsense. If you check labels you will find that 12 ounces of Coca Cola has less of the exact same sugar (fructose) as 12 ounces of apple juice or orange juice. Oh, and please don't cite the recent study that compared high fructose corn syrup to "sugar". The "sugar" that was used as the comparison was glucose, not common sugar which, of course, has the same nutritional value and calorie content as high fructose corn syrup.

6

 Sep 01, 2009 at 12:55 PM Anonymous Says:

Nunber 1, great point. Also, I think Coke should make a study of how much business they lose due to these ads and sue for libel and the amount it cost them. This is big government targeting private entities.

7

 Sep 01, 2009 at 01:45 PM Anonymous Says:

why slam coke pepsi has more suger

8

 Sep 01, 2009 at 01:42 PM Anonymous Says:

they should go after cakes and sugary drinks . great point. good bye entemmens

9

 Sep 01, 2009 at 01:17 PM Askupeh Says:

Reply to #5  
Raphael Kaufman Says:

Fructose is a natural simple sugar. Table sugar is composed of sucrose and fructose. The sugar found in fruits and fruit juices is fructose and sucrose. All sugars are converted to glucose in your body The idea that there is something unnatural about high fructose corn syrup is nonsense. If you check labels you will find that 12 ounces of Coca Cola has less of the exact same sugar (fructose) as 12 ounces of apple juice or orange juice. Oh, and please don't cite the recent study that compared high fructose corn syrup to "sugar". The "sugar" that was used as the comparison was glucose, not common sugar which, of course, has the same nutritional value and calorie content as high fructose corn syrup.

Lookup Google “high fructose corn syrup health risks” and you’ll have an eye opener.

10

 Sep 01, 2009 at 02:06 PM Anonymous Says:

Reply to #5  
Raphael Kaufman Says:

Fructose is a natural simple sugar. Table sugar is composed of sucrose and fructose. The sugar found in fruits and fruit juices is fructose and sucrose. All sugars are converted to glucose in your body The idea that there is something unnatural about high fructose corn syrup is nonsense. If you check labels you will find that 12 ounces of Coca Cola has less of the exact same sugar (fructose) as 12 ounces of apple juice or orange juice. Oh, and please don't cite the recent study that compared high fructose corn syrup to "sugar". The "sugar" that was used as the comparison was glucose, not common sugar which, of course, has the same nutritional value and calorie content as high fructose corn syrup.

The issue is not that HFCS gets converted to glucose like any other sugar, it is the speed at which it is converted, causing unusually quick and high spikes in blood sugar, which over time can lead to insulin resistance. Whole grain bread gets converted to glucose too, but at a much slower, regulated pace, so it is considered healthier than plain sugar.

11

 Sep 01, 2009 at 01:17 PM Anonymous Says:

Don't forget this stupidity on election day. This bum must go.

12

 Sep 01, 2009 at 12:38 PM Kashrus Pro Says:

Reply to #1  
Askupeh Says:

It’s interesting that they are focusing on sugar which if taken in moderation should not be a problem for most people, instead of on what some consider poison in many drinks called “high fructose corn syrup which has never seen sugar, and is a cheap way (pun intended) of sweetening a drink.

you are falling for the anti corn syrup hypocrisy. I have spoken to numerous people in the industry - on the sugar side & the corn syrup side - and your comments are completely inaccurate.

13

 Sep 01, 2009 at 02:25 PM Askupeh Says:

Reply to #12  
Kashrus Pro Says:

you are falling for the anti corn syrup hypocrisy. I have spoken to numerous people in the industry - on the sugar side & the corn syrup side - and your comments are completely inaccurate.

I also once laughed at the “Health food nuts” until it hit my health because I was eating too much MSG. I am not laughing anymore, even though I view some of them as over the top and to extreme. Too much MSG is dangerous and too much HFCS is also dangerous. Eat at your own risk. The world is not totally Meshuga. If some say that too much MSG and too much HFCS is dangerous, then we should at least listen. Remember Kosher MSG and HFCS is just as dangerous as non kosher ones.

Hope this turns into an honest health discussion.

14

 Sep 01, 2009 at 02:39 PM Raphael Kaufman Says:

Reply to #9  
Askupeh Says:

Lookup Google “high fructose corn syrup health risks” and you’ll have an eye opener.

Garbage In, garbage out. I have done my due diligence on this subject. Relying on Google for technical or scientific information is like relying on Reader's Digest. High fructose corn syrup is no worse (and no better) than any other simple sugar. I have already noted that the one study done is bogus. The best thing for all is to limit sugar intake of any kind. Oh, you might try looking at www.junkscience.com. It's a "real eye opener".

15

 Sep 01, 2009 at 03:01 PM Askupeh Says:

Reply to #14  
Raphael Kaufman Says:

Garbage In, garbage out. I have done my due diligence on this subject. Relying on Google for technical or scientific information is like relying on Reader's Digest. High fructose corn syrup is no worse (and no better) than any other simple sugar. I have already noted that the one study done is bogus. The best thing for all is to limit sugar intake of any kind. Oh, you might try looking at www.junkscience.com. It's a "real eye opener".

I already did, and still say that there is something to it. Not everything dismissed as junk IS junk, and not everything not considered junk, isn’t. Junk, until it doesn’t hit home is in the “EYE” of the beholder.

16

 Sep 01, 2009 at 02:44 PM Raphael Kaufman Says:

Reply to #9  
Askupeh Says:

Lookup Google “high fructose corn syrup health risks” and you’ll have an eye opener.

Oh, also, sugar does not make children hyperactive either.

17

 Sep 01, 2009 at 02:42 PM Raphael Kaufman Says:

Reply to #10  
Anonymous Says:

The issue is not that HFCS gets converted to glucose like any other sugar, it is the speed at which it is converted, causing unusually quick and high spikes in blood sugar, which over time can lead to insulin resistance. Whole grain bread gets converted to glucose too, but at a much slower, regulated pace, so it is considered healthier than plain sugar.

You are correct, but the study cited compared HFCS to actual glucose. not sucrose/fructose. Common sugar is converted at the same rate as HFCS because it is substantially the same stuff. Same comments as to #one. A wise person limits his/her sugar intake from all sources. It's best to limit all carbs. Check glycemic index.

18

 Sep 01, 2009 at 03:21 PM Bugsy Siegel Says:

Reply to #5  
Raphael Kaufman Says:

Fructose is a natural simple sugar. Table sugar is composed of sucrose and fructose. The sugar found in fruits and fruit juices is fructose and sucrose. All sugars are converted to glucose in your body The idea that there is something unnatural about high fructose corn syrup is nonsense. If you check labels you will find that 12 ounces of Coca Cola has less of the exact same sugar (fructose) as 12 ounces of apple juice or orange juice. Oh, and please don't cite the recent study that compared high fructose corn syrup to "sugar". The "sugar" that was used as the comparison was glucose, not common sugar which, of course, has the same nutritional value and calorie content as high fructose corn syrup.

Just one thing. You said "Table sugar is composed of sucrose and fructose". Correction: Table sugar (sucrose) is composed of glucose and fructose.
As to your points, studies have shown HFCS to be worse than sucrose, even though most HFCS is approximately 50-50 glucose and fructose.
Recent studies have also shown a small risk for fatty liver disease if large amounts of fruit juice are ingested.
Furthermore, Fructose in the body is also more easily converted to fat. Fructose bypasses the normal sugar processing in the liver and gets directly converted to fat.
Google: "fructose easily converted fat" for more info.
"The sugar found in fruits and fruit juices is fructose and sucrose". Wrong. In fruits, fructose, glucose, and sucrose are all found.
There is alot more sugar in a drink of HFCS than in 1 fruit.

19

 Sep 01, 2009 at 06:19 PM Anonymous Says:

It's fascinating how some members of the nation commanded to chose life hate it when someone protests something healthy, whether it's limiting sugar or salt or fat or promoting exercise and bike riding, or banning cell phones in cars. Remember how people used to defend the "right" to smoke wherever and whenever you want.

20

 Sep 01, 2009 at 06:47 PM Anonymous Says:

I'm all for this. The people who are complaining about this must not have been next to an obese person on a subway, train, bus, plane, or any other mass transit vehicle. I'm all for having people next to me that aren't covering my armrest with their fatty smelly mass.

21

 Sep 01, 2009 at 06:08 PM Anonymous Says:

Reply to #16  
Raphael Kaufman Says:

Oh, also, sugar does not make children hyperactive either.

I challenge you to teach a morning class in any school and not notice the difference between the sugar cereal eaters and the non. I can attest to this stark contrast.

22

 Sep 01, 2009 at 06:06 PM Anonymous Says:

Reply to #5  
Raphael Kaufman Says:

Fructose is a natural simple sugar. Table sugar is composed of sucrose and fructose. The sugar found in fruits and fruit juices is fructose and sucrose. All sugars are converted to glucose in your body The idea that there is something unnatural about high fructose corn syrup is nonsense. If you check labels you will find that 12 ounces of Coca Cola has less of the exact same sugar (fructose) as 12 ounces of apple juice or orange juice. Oh, and please don't cite the recent study that compared high fructose corn syrup to "sugar". The "sugar" that was used as the comparison was glucose, not common sugar which, of course, has the same nutritional value and calorie content as high fructose corn syrup.

Raphael. Please. Do yourself a favor and cite some research you have found in this regard. I'm waiting.

23

 Sep 01, 2009 at 06:06 PM Anonymous Says:

Reply to #3  
chulenteater Says:

That's why we drink heimesh mayim chaim! Its blessed by the rebbes and sont have these issues. You don't see the ads having bottles of mayim chaim

Oh come on!
Don't kid yourself. Our kosher sodas are just as bad and loaded with tons of types of sugars.
Listen to Rabbi Hershel Meisels and you'll know.

24

 Sep 01, 2009 at 06:05 PM PMO Says:

Reply to #14  
Raphael Kaufman Says:

Garbage In, garbage out. I have done my due diligence on this subject. Relying on Google for technical or scientific information is like relying on Reader's Digest. High fructose corn syrup is no worse (and no better) than any other simple sugar. I have already noted that the one study done is bogus. The best thing for all is to limit sugar intake of any kind. Oh, you might try looking at www.junkscience.com. It's a "real eye opener".

HAHAHAH! junkscience.com is run by Steve Milloy. This is the guy who says that the "benefits" of asbestos outweigh the risks and that if the world trade center had been insulated with asbestos the buildings may not have collapsed. He was also an "expert" consultant for a lobbyist group representing pesticide manufacturers,

He currently runs an investment group with Tom Borelli, the former "Head of Corporate Scientific Affairs" at the biggest tobacco company in America (Philip Morris). Both Borelli and Milloy argue that second-hand smoke is not harmful.

Milloy is one of the founders (and former executive director) of The Advancement of Sound Science Coalition. For those of you who don't know, they were a phony group paid for by Philip Morris in order to have "experts" to testify that cigarette smoking was not harmful. The group current lobbies in FAVOR of using DDT.

Milloy is absolutely right. If you want to read "junk science" go read his web site. Intelligent people know better.

25

 Sep 01, 2009 at 05:48 PM PMO Says:

Reply to #12  
Kashrus Pro Says:

you are falling for the anti corn syrup hypocrisy. I have spoken to numerous people in the industry - on the sugar side & the corn syrup side - and your comments are completely inaccurate.

"falling for"? Yes. All scientists are against HFCS because they prefer to get sugar from outside the country. It is an anti-American conspiracy. The religious missionaries need the sugar crops to support their efforts in central and south America. (sarcasm intended).

Every reputable scientific body agrees that HFCS is a greater risk to health. You must be looking at the "scientists" who say smoking is natural and good for you.

26

 Sep 01, 2009 at 07:28 PM Anonymous Says:

Reply to #13  
Askupeh Says:

I also once laughed at the “Health food nuts” until it hit my health because I was eating too much MSG. I am not laughing anymore, even though I view some of them as over the top and to extreme. Too much MSG is dangerous and too much HFCS is also dangerous. Eat at your own risk. The world is not totally Meshuga. If some say that too much MSG and too much HFCS is dangerous, then we should at least listen. Remember Kosher MSG and HFCS is just as dangerous as non kosher ones.

Hope this turns into an honest health discussion.

"Too much" of anything is dangerous. The keyword here is "too much", not MSG or HFCS.

27

 Sep 02, 2009 at 09:00 AM Anonymous Says:

america dies on dunkin - the doctor who wrote that got fired! but it is true

28

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