New York, NY - Outrage Over Ad Showing Planes Crashing Into Lower Manhattan
The ad was leaked just prior to the anniversary of the attacks of September 11th, with copy that states, “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.”
The WWF says it never approved the ad, issuing a press release to assure critics that it rejected the ad proposal, which was designed by Brazilian design firm, DDB Brasil.
“WWF strongly condemns this offensive and tasteless ad and did not authorize its production or publication,” said a statement issued by the World Wildlife Fund on Tuesday.
“The concept was summarily rejected by WWF and should never have seen the light of day. It is an unauthorized use of our logo and we are aggressively pursuing action to have it removed from websites where it is being currently featured,” the statement said.
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