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Brooklyn, NY - Despite falling circulation and decreasing advertising revenue in the media at large, Jewish newspapers are showing definite signs of resiliency and vibrancy. Hamodia, the only Jewish daily in the United States, serving the greater New York area and its environs, has just revolutionized its look and design.

“We were looking for a crisp eye-appealing design in order to integrate the message with the presentation,” says Mrs. Ruth Lichtenstein, the founding editor and publisher of the influential newspaper.

“The new look includes full color for the daily, which will give our readers a more enjoyable reading experience and a sense of realism.”
By going full-color, Hamodia daily also expects to significantly increase its appeal to advertisers. Yonason Moller, the paper’s business manager, adds that “at a time when print media is being pummeled by all sorts of competition, this goes a long way towards making our paper more appealing to both readers and ad placement agents.”

Media experts have long noticed that despite the steady decline in circulation of most major news media, publications catering to certain niche markets have shown surprising resiliency, defying the industry trend even in the face of widespread economic malaise.
Orthodox Jews, who are very selective in the kind of media they access and allow into their homes,  comprise one such market.

“This development is just another indication of the strength of Hamodia and the Orthodox market,” said Ken Akulen of Stellar Printing in Queens, N.Y., the company that prints Hamodia as well as hundreds of other local newspapers.

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