Brooklyn, NY - Golden Flow Revolutionizes Cholov Yisroel Milk Industry With "We Guarantee It"
Brooklyn, NY - Consumers have long complained that cholov yisroel milk is plagued by spoilage. While many times the problem can be attributed to improper handling once the milk leaves the truck, both in stores and in people’s homes, Golden Flow Dairy has tackled the problem head on with an announcement that they have added an extra step to their milk production keeps milk fresh until the expiration date stamped on the carton.
David Weinberger, Vice President of Sales and Marketing at Golden Flow Dairy, explained to VIN News that the company is scrupulous in its milk handling, which is refrigerated from the moment it is received until it leaves the delivery truck. While pasteurization removes much of the spoilage causing bacteria, from milk, it cannot remove it completely. According to Mr. Weinberger, the newly installed bacterial clarification equipment succesfully filters out 95% of bacteria prior to pasteurization. While this process has been used successfully in Canada and England, Golden Flow claims that it is only the second company in the United States to employ this process and the first cholov yisroel company to do so. Golden Flow asserts that milk that undergoes this process stays fresh five to six days longer than milk that does not undergo this extra step.
Cyrus Schwartz, a senior executive at a large milk company employing this technology, told VIN News “unless milk is temperature abused, this milk will always meet its shelf life.” Schwartz explained that Golden Flow’s new milk, tested two days after the expiration date and kept five degrees warmer than the recommended temperature, still stayed fresh in almost 100% of the samples taken. Schwartz’s advice to the general public? “Don’t look for milk with the longest expiration date. Look for milk that actually lasts as long as the expiration date.”
In an interview with VIN News, Weinberger stated “Golden Flow is taking kosher milk to a whole new level.” Despite the additional cost of implementing this process, Golden Flow is not raising its prices. The newly processed milk is already available in stores and can be easily recognized by the new label bearing the words “We Guarantee It”.
It remains to be seen if this new process will indeed solve the problem that has plagued cholov yisroel milk for years.
More of today's headlines“New York City - According to ABC News Former President Bill Clinton has been Hospitalized in New York City at Colombia University hospital, Clinton, 63, was...” New York City - Former President Bill Clinton Hospitalized “New York - VIN has just learned that Rabbi Shmuel Kaminetsky S’hlita will be speaking on the Project Y.E.S. teleconference call [reported here] this evening titled...” New York - Reb Shmuel Kaminetsky S’hlita To Address Purim Drinking and “Ad Deloi Yoda”