Manhattan, NY – New York Times Co. will distribute its news to 850 television screens in Dunkin’ Donuts coffee shops and other locations in five U.S. cities to promote its brand and help sell subscriptions to the newspaper.
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The publisher will stream short news blurbs to TV screens operated by San Francisco-based RMG Networks starting today, Murray Gaylord, NYTimes.com vice president for marketing, said in an interview.
“It’s a branding play to a large degree,” Gaylord said. “We’re getting the value of our content to millions of people in a new venue that’s very important for us.”
Times Co. has been seeking new sources of revenue as circulation and advertising sales continue to slide. The New York-based publisher will begin charging for some Web content next year.
The screens will rotate business, movie, technology and health news, among other New York Times content, he said. About 20 percent of the advertisements will be for New York Times subscriptions or other products, Gaylord said.
RMG will double the number of screens — now in San Francisco, New York, Chicago, Los Angeles and Boston — by August and bring in new cities, Chief Executive Officer Garry McGuire said in an interview. Closely held RMG will keep the revenue it collects from advertisers.
About 80 percent of the venues with RMG screens also sell the print New York Times, McGuire said.
The companies declined to discuss the financial terms.
It will help, like ;a toiten ,bankes. NYT ; Your future is ,bleak .
sounds like they totally lost it and are fighting for their last breath: why after a ten year battle for subscribers, they still don’t get and realize that’s it all over? there news has no reliability as we all know it very well. and clearly, people while drinking coffee wouldn’t bother with watching the NYT dirt. consequently, no chance of a win at the coffee shops; it’s all another PR stunt
down with all the enemies of the jewish race!!!!!!!!!!!!!
I’ve seen video monitors with the NY Times “RSS” news feed pretty much throughout the country, not just in the limited areas described above.
Typically these screens show a minute or two of “local” material, i.e. where to eat in the area…, then 30 seconds of NY Times stuff. Or in some case they’ve got their own video and relegate the NY Times material to a crawler along the bottom.
Good. Now I can ignore the Times in stores as well as on the newsstand. Actually, I believe the Times is a fine newspaper – just throw out Section 1 and read the rest.
Will the mashgiach allow a TV in a kosher Dunkin Donuts?