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New York, NY - Would You Pay $33,000 For A Mattress?

Published on: June 18, 2010 03:44 PM
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 E.S. Kluft & Co. mattress E.S. Kluft & Co. mattress

New York, NY - Bloomingdale’s is selling a bed for $33,000.

“Do you sleep on your side?” Bloomie’s salesman Robert Goldstein asks. “Lay on it how you usually sleep.”

“It’s enveloping, isn’t it?” marvels the store’s merchandise veep James Coia.

Zzzzzzzzzz. Oh! Yes!

“That’s okay,” says Bryan Umiker, Bloomingdale’s chief mattress buyer. “We’ve had people fall asleep here before.”

“It’s like a cake, and the ingredients are what make it plush,” Coia says. Layers of silk, cashmere, mohair, organic cotton felt and crimped wool.

“It’s got to be Joma wool from New Zealand, because that’s the softest. And natural latex, made from the sap of rubber trees.”

It feels amazing. What’s even more amazing is that about 100 people have bought the Palais Royale mattress and box spring since E.S. Kluft & Co. introduced it in 2008.

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Imagine. And it doesn’t even have a headboard!

There were no lookers Thursday, but you have to wonder who can afford such king-sized luxury in these hard times.

Are they bankers who have trouble sleeping because they took fat bonuses after taking government bailouts and now feel guilty about it?

Nah, probably not.

“These are people with resources,” Umiker understates. Okay, they’re wealthy people and celebrities, he admits, but won’t name names.

“Customers don’t come in here saying, ‘I want to spend $30,000 on a mattress,’” Goldstein says. “But once they try this, they’re sold.”

Staffers encourage couples to come in and try out the Palais Royale together, since it’s such a big buy.

“It’s all sewn together by hand, by 10 men,” Coia says. “It takes them about three days,” in the Kluft workshop in Rancho Cucamonga, Calif.

Each spring is preciously encased in a pocket of calico cotton - all 1,681 of them.

“We spend one third of our lives sleeping, yet we keep the same mattress for years,” Goldstein says. “People will buy a new car every three years.”

Still, a $33,000 bed seems insane. Macy’s has a Serta on sale for $297 today. Sleepy’s has good deals.



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Read Comments (15)  —  Post Yours »

1

 Jun 18, 2010 at 03:55 PM Anonymous Says:

What a waste of money. How many hungry children could you feed with $33,000?

2

 Jun 18, 2010 at 03:58 PM Anonymous Says:

Check the mattress for shatnez before purchasing.

3

 Jun 18, 2010 at 04:17 PM bp mom Says:

if I spend that kind of money on a bed I will make sure noone gets near it, let alone sit on it.....and what's up with inviting your co-workers to ipad there? nu hu not buying that selling line......

4

 Jun 18, 2010 at 05:07 PM bloomies fan Says:

Be quick everyone, its now on sale - i just checked it online.
Reg $26,889.00 - $33,275.00
Sale $15,999.00 - $19,799.00
With the leftover $ you can still go to starbucks and buy vanilla lattes - now thats good news to make everyone happy :) :) :)

5

 Jun 18, 2010 at 07:09 PM bigwheeel Says:

My first thought when reading this news item was, that maybe an old lady had stuffed Thirty Thousand dollars into the mattress. Then it would be worthwhile to buy it because there may be other bundles of cash stuffed in on the other side.

6

 Jun 18, 2010 at 07:10 PM Aron Says:

Does it come in 48 inch?

7

 Jun 18, 2010 at 07:15 PM Anonymous Says:

I would buy one and be up all night how crazy I was for spending 33k.

8

 Jun 18, 2010 at 07:34 PM Anonymous Says:

Reply to #1  
Anonymous Says:

What a waste of money. How many hungry children could you feed with $33,000?

& what about ur leased car..

9

 Jun 18, 2010 at 08:05 PM Anonymous Says:

Buy one and get one free night stand

10

 Jun 19, 2010 at 07:53 PM Anon Ibid Opcit Says:

A fool and his money are soon parted

11

 Jun 19, 2010 at 09:44 PM Anonymous Says:

Reply to #8  
Anonymous Says:

& what about ur leased car..

How can you compare $500 a month with $33,000.00 on a mattress in one shot.

12

 Jun 19, 2010 at 09:57 PM Anonymous Says:

My mattress costs $5,000 dollars and it's a special no pressure points, orthopedic, multi position, massaging, and has cooling+heating comfort controls. $33,000 for a mattress that doesn't do anything that my mattress does is a big rip-off.

13

 Jun 19, 2010 at 10:29 PM Anonymous Says:

These special matresses do everything except ,put you to sleep .

14

 Jun 19, 2010 at 11:01 PM Anonymous Says:

Reply to #12  
Anonymous Says:

My mattress costs $5,000 dollars and it's a special no pressure points, orthopedic, multi position, massaging, and has cooling+heating comfort controls. $33,000 for a mattress that doesn't do anything that my mattress does is a big rip-off.

5K for a mattress? That's just as ridiculous.

15

 Jun 20, 2010 at 09:50 AM Anonymous Says:

Reply to #2  
Anonymous Says:

Check the mattress for shatnez before purchasing.

That's only if you wanna wear it!

16

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