Miami, FL – From the scoops of granola for breakfast, to the spring rolls for lunch, to the dinners while running out the door, everything is fresh.
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And that’s the point.
Created five years ago, The Fresh Diet company’s sales pitch is simple: healthy meals, prepared for you and delivered to your doorstep.
Kelly Ann Pinnock’s been a customer for the past two months and says she’s lost 15 pounds.
“The time convenience all around. I don’t have to shop. I don’t have to think very much about it. Literally, I come home and within a minute I have a meal,” Pinnock says.
When Zalmi Duchman founded the company they had just 100 customers. The following year, they had 200 clients. Today, 3,000 customers pay $30 per day for three portioned-meals and two snacks delivered in a large, green “cooler,” stocked with each packaged item and topped off with a couple of freezer packs to maintain the freshness-integrity.
Forbes recently ranked The Fresh Diet as the number 177 overall business in the nation, number six in the Food and Beverage category, and number one in Miami.
The Fresh Diet is also now prepping meals in its kitchens in Toronto, New York, Dallas, Chicago and Los Angeles.
“This year we are on pace to grow about 120 percent and do about $15 million in revenue, and we don’t see ourselves slowing down. I think we’re going to grow at least 100 percent in the next three years. If the projection is right, then we’ll do over $100 million in revenue in 2013,” Duchman says.
Duchman also says that the recession actually helped his start-up small business. As people watched their spending, they chose to stay in and not go to restaurants. The Fresh Diet provided a healthy and convenient alternative that was delivered right to their door.
With the company’s success, it appears there’s a growing class of Americans who are choosing to spend the $30 per day for healthy food delivered to them, whether it’s because they’re so busy or just love the convenience.
Looks like a good business, may they have much hatzlacha
That is shrimp on the grill there. Is the diet kosher?
I recently returned from a vist to NYC and quite simply was shocked by the general poor physical health of the Frum community, especially males in the 40’s amd 50’s.
I happened to have visited some people in Boro Park and in general noticed that the expanding waistlines of so many was quite evident.
It may be the quality of the food, the high sugar and or salt content or simply the amount of food that is being consumed, but it is obvious that there is a problem.
As one who suffers from HBP and who has to take five pills a day I urge all of my fellow Jews to take this issue very seriously.
Incidently I control my weight thru portion control, walking and swimming. In spite of that my BP is still high.
Please watch your health..Once you lose it…You’ve lost everthing.
Yup , it’s shrimp all-right. I thought it’s kosher. The article reads $30 a day, The clip says $35 a day. Hmmm. What about Shabbos meals?
Shame it’s not kosher.
could anybody enlighten me of where the profit from the selling of pork and baaser b’chalav goes to, and whats the psak on that since these 2 are assur b’hanah?
I must be missing something here. The Orthodox Jew is selling shrimp?