Miami, FL - The Fresh Diet Founded By Orthodox Jew Featured On Fox News |
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News Source: Fox News
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Miami, FL - From the scoops of granola for breakfast, to the spring rolls for lunch, to the dinners while running out the door, everything is fresh.
And that’s the point.
Created five years ago, The Fresh Diet company’s sales pitch is simple: healthy meals, prepared for you and delivered to your doorstep.
Kelly Ann Pinnock’s been a customer for the past two months and says she’s lost 15 pounds.
“The time convenience all around. I don’t have to shop. I don’t have to think very much about it. Literally, I come home and within a minute I have a meal,” Pinnock says.
When Zalmi Duchman founded the company they had just 100 customers. The following year, they had 200 clients. Today, 3,000 customers pay $30 per day for three portioned-meals and two snacks delivered in a large, green “cooler,” stocked with each packaged item and topped off with a couple of freezer packs to maintain the freshness-integrity.
Forbes recently ranked The Fresh Diet as the number 177 overall business in the nation, number six in the Food and Beverage category, and number one in Miami.
The Fresh Diet is also now prepping meals in its kitchens in Toronto, New York, Dallas, Chicago and Los Angeles.
“This year we are on pace to grow about 120 percent and do about $15 million in revenue, and we don’t see ourselves slowing down. I think we’re going to grow at least 100 percent in the next three years. If the projection is right, then we’ll do over $100 million in revenue in 2013,” Duchman says.
Duchman also says that the recession actually helped his start-up small business. As people watched their spending, they chose to stay in and not go to restaurants. The Fresh Diet provided a healthy and convenient alternative that was delivered right to their door.
With the company’s success, it appears there’s a growing class of Americans who are choosing to spend the $30 per day for healthy food delivered to them, whether it’s because they’re so busy or just love the convenience.
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Read Comments (15) — Post Yours »
1
Jan 19, 2011 at 08:49 PM KevinTheMevin Says:Report as Inappropriate
Looks like a good business, may they have much hatzlacha
2
Jan 19, 2011 at 10:38 PM Anonymous Says:Report as Inappropriate
That is shrimp on the grill there. Is the diet kosher?
3
Jan 20, 2011 at 12:18 AM KevinTheMevin Says:Report as Inappropriate
“ That is shrimp on the grill there. Is the diet kosher? ”
It's a service for the general public.
4
Jan 20, 2011 at 01:54 AM MONTREALYID Says:Report as Inappropriate
I recently returned from a vist to NYC and quite simply was shocked by the general poor physical health of the Frum community, especially males in the 40's amd 50's.
I happened to have visited some people in Boro Park and in general noticed that the expanding waistlines of so many was quite evident.
It may be the quality of the food, the high sugar and or salt content or simply the amount of food that is being consumed, but it is obvious that there is a problem.
As one who suffers from HBP and who has to take five pills a day I urge all of my fellow Jews to take this issue very seriously.
Incidently I control my weight thru portion control, walking and swimming. In spite of that my BP is still high.
Please watch your health..Once you lose it...You've lost everthing.
5
Jan 20, 2011 at 04:04 AM Anonymous Says:Report as Inappropriate
“ That is shrimp on the grill there. Is the diet kosher? ”
yes. strange. the reporter mentioned that it's shrimp. whose hechsher do they have?
6
Jan 20, 2011 at 06:51 AM its shrimp Says:Report as Inappropriate
Yup , it's shrimp all-right. I thought it's kosher. The article reads $30 a day, The clip says $35 a day. Hmmm. What about Shabbos meals?
7
Jan 20, 2011 at 07:29 AM DB_from_LI Says:Report as Inappropriate
“ It's a service for the general public. ”
The whole diet is for the general public not just the shrimp. It's not remotely kosher. Look at their menu, there's ham & outright basae v'cholov.....
8
Jan 20, 2011 at 07:57 AM Babishka Says:Report as Inappropriate
Shame it's not kosher.
9
Jan 20, 2011 at 09:35 AM truthbetold Says:Report as Inappropriate
could anybody enlighten me of where the profit from the selling of pork and baaser b'chalav goes to, and whats the psak on that since these 2 are assur b'hanah?
10
Jan 20, 2011 at 10:35 AM Anonymous Says:Report as Inappropriate
I must be missing something here. The Orthodox Jew is selling shrimp?
11
Jan 20, 2011 at 10:52 AM FreshDiet Says:Report as Inappropriate
“ The whole diet is for the general public not just the shrimp. It's not remotely kosher. Look at their menu, there's ham & outright basae v'cholov..... ”
It can't be bosher vechalov with trief food.......
12
Jan 20, 2011 at 10:54 AM Yora Yora Says:Report as Inappropriate
“ could anybody enlighten me of where the profit from the selling of pork and baaser b'chalav goes to, and whats the psak on that since these 2 are assur b'hanah? ”
no bashar vechalv with treif food.
the compnat probably looses money on the pork.
13
Jan 20, 2011 at 10:54 AM soon Says:Report as Inappropriate
“ Shame it's not kosher. ”
there is kosher in Miami and there will be kosher in NY very soon.
14
Jan 20, 2011 at 12:24 PM awacs Says:Report as Inappropriate
“ The whole diet is for the general public not just the shrimp. It's not remotely kosher. Look at their menu, there's ham & outright basae v'cholov..... ”
Isn't an issur in *cooking' basar v'cholov?
15
Jan 24, 2011 at 09:11 AM nyfunnyman Says:Report as Inappropriate
“ could anybody enlighten me of where the profit from the selling of pork and baaser b'chalav goes to, and whats the psak on that since these 2 are assur b'hanah? ”
nu- nikudah nifla'ah of the rambam. ain isur chal isur by issurei hana'ah