Brooklyn, NY - Orthodox Jews' Bible Books Sell Like Latkes
Brooklyn, NY - A one-time Brooklyn lawyer who happens to be an Orthodox Jew has discovered a new publishing niche: creating religious-themed children’s books and bible trading cardsâ€”which sell like hotcakes in Christian bookstores.
â€śThere was nothing out there that I wanted my daughters to see,â€ť said Steven Kaye, explaining why he founded Creation by Design two years ago to bring out Biblical â€śedu-tainmentâ€ť for kids aged 6 to 13. So far, his product line includes trading cards with 3-D graphics and a book series about a 9-year-old explorer who has Biblical adventures.
Launched in December, the Xander Nash series is now sold in more than 700 Christian bookstores, Mr. Kaye said. â€śWhen I explain [to the booksellers] that my kids need the same values taught to them as theirs do,â€ť Mr. Kaye said, â€śthey understand it very quickly.â€ť
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