Israel – An Israeli wig chain has realized that the war on haredi women’s pockets passes through their head. That chain recently launched a new campaign for the sector’s women: Wig leasing.
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Iris Elkayam, marketing manager at Galit Italia, explains: “From now on, just like with a car, a woman will be able to pick up a new through the leasing method and enjoy different designs and full service for a monthly fee of NIS 270 shekels (about $75).
“After a while, she may decide whether to buy that particular wig or use the same method on a different one.”
The idea behind the campaign is to allow haredi women to try out different wigs before purchasing a permanent one, which could cost up to NIS 10,000 ($2,770).
Another reason for the campaign, Elkayam says, is men’s fear of purchasing a wig. “Wigs today cost around NIS 6,000.
They should sell wig’s for $800,000 and offer a 30 year low interest mortgage, it makes as much sense and today’s property prices.
Let them lower the prices instead of leasing wigs. Besides I think its ugly to wear a wig that another woman sweat in it. Don’t care if it was washed in between. I’d rather wear a cheaper one that’s clean and new. Can’t see how this program should work out.
What about head lice?
For most frum women, an attractive sheitel is more important than a new convertible or a new kitchen with granite countertops. It makes sense to offer low-cost financing deals since the sheitel is critical to the self esteem of women whose highest priority is looking good while observing minimial tzinius requirement.
It will also require to have insurance like a car?
What are these wigs made of that they cost close to $3000? Why does someone need a top-of-the-line, custom-made, human hair wig, especially if they’re on a fixed income? I understand that in the past, synthetics looked, well, synthetic. The modern fibers make most wigs look more realistic. I’ve been wearing synthetic wigs for over 20 years & my co-workers (non-Jewish) can’t tell that I’m wearing a wig. And the cost? Less than $200 per wig.
Nice idea but does a shietel cost 10,000 NIS or 6,000 NIS, just confused
wear a non real human wig
since when did a wig become a fashion statement for heridie woman i thought is was for tzinuz reasons
I was going to say that the exorbitant prices for sheitlach will encourage women to wear tichelach instead, but then I read post #1 and he’s got a good point: people waste money because they think that’s what they have to do. People will spend 800K for a house because they think they have to live in BP/5towns/Monsey/Teaneck, they don’t stop to think they could live in Wesley Hills/WHempstead/out of town/etc.
OR
Spend $25 on a gorgeous fabric head covering like my wife does, which is WAY more modest than a $4,000 human hair wig that is more attractive than your original hair.
Very clever idea!
That’s really using your head!
By the Way ‘shooki’ (#2) – I’m sure the sheitels are washed and disinfected between users. When you go to the sheitelmacher and try on wigs, don’t you think other women have probably tried it on before you?
Leasing a wig. Now I’ve heard everything. I can see this coming to Boro Park soon – “Wigs to Lease”.
What’s next, leasing a wife?
“Get our off-lease shaitlach! One wearer only. Non-smoker. Never worn while cooking, only at the gym with heels!” Come to think of it, yeshivas should offer a free shaitel with any full tuition paid.
Nebech – a modern orthodox friend of mine once put it best, a woman wearing a sheitel is like a man wearing a baseball cap. I live out of town and my wife proudly wears a shpitzel. When the lubavitcher rebbe said a sheitel is more tznius he meant more than a tichel without a turban liner. What bal tachshis these wigs are, not to mention how most poskim hold they are mamash ervah
My wife wears a tichel since the india mahapeicha. She looks 10 times better.
Sorry but for the woman he wears a $200 wig & believes the co-workers can’t tell, I have a bridge to sell u. And for the men who claim their wives look better in a cloth shmata than a beautiful, expensive wig-all I can say is, I think you’re just saying that for the sake of saving the money on the wig, but I’ll bet you find it hard not to stare at those who wear the beautiful wigs! get real. NO ONE can look good in a shmata on their head.
I am somewhat confused. The article states ““From now on, just like with a car, a woman will be able to pick up a new through the leasing method and enjoy different designs and full service for a monthly fee…” There is a word missing after “new,” I am sure it is “new sheitel.” But can it be new, as is the case with leased cars? They couldn’t possibly lend a woman a sheitel for, say, two months, and then sell it as used one; I don’t see the economics of this one. Yet the article clearly says “new.” Can someone explain?
amusing, they can come to the US and buy them for as little a $250.-
maybe some one will set up an online mail order business
my father who went to Cheder in Poland commented that wigs looked better than their own hair………..so who are they kidding?
By the way, the whole point of a woman covering her hair when she get’s married is that once she is married, her hair becomes Erva, just the same as the skin above the elbows or knees was erva before she got married.
Just like wearing Tznius does not mean putting on ugly clothes, so too does covering the Erva not mean being ugly. Anyone that thinks that the point of covering the hair is to take away from a womans beauty is simply ignorant.
Just like clothing can be covering but immodest at the same time, care should be taken that a Sheitel should be both beautiful and modest at the same time.
I hope this clarifeis alot of misconceptions about sheitel wearing.
Nice to see so many men decide what is best for the women. I am sure our Muslim neighbors would be so proud if we could see us emulating their ways.
I have been married for 12 years. Try as I might, I cannot make a tichel stay on my head in a way that covers almost all of my hair. It slides back and I find myself walking around with 2 or 3 inches of hair showing in the front. I have tried clips, pins, barettes, cotton, lycra, pre-tied, Israeli style tichels… maybe it’s the shape of my head! When it comes down to it, the only real way to cover my hair properly is with a shaitel, or a fall & baseball cap or something. I know this doesn’t address the shaitel leasing issue at all, but I’m just saying, tichels aren’t always even a practical solution. Maybe I should get a “shpitz” – that would be a conversation piece in my neighborhood!