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Israel - New Hit on Charedi Wig Sales: Rentals on Monthly Payments

Published on:   September 2, 2011 09:39 AM
News Source: Read more at Ynetnews
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Israel - An Israeli wig chain has realized that the war on haredi women’s pockets passes through their head. That chain recently launched a new campaign for the sector’s women: Wig leasing.

Iris Elkayam, marketing manager at Galit Italia, explains: “From now on, just like with a car, a woman will be able to pick up a new through the leasing method and enjoy different designs and full service for a monthly fee of NIS 270 shekels (about $75).

“After a while, she may decide whether to buy that particular wig or use the same method on a different one.”

The idea behind the campaign is to allow haredi women to try out different wigs before purchasing a permanent one, which could cost up to NIS 10,000 ($2,770).

Another reason for the campaign, Elkayam says, is men’s fear of purchasing a wig. “Wigs today cost around NIS 6,000.


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Read Comments (37)  —  Post Yours »

1

 Sep 02, 2011 at 09:43 AM KevinTheMevin Says:

They should sell wig's for $800,000 and offer a 30 year low interest mortgage, it makes as much sense and today's property prices.

2

 Sep 02, 2011 at 10:19 AM shooki Says:

Let them lower the prices instead of leasing wigs. Besides I think its ugly to wear a wig that another woman sweat in it. Don't care if it was washed in between. I'd rather wear a cheaper one that's clean and new. Can't see how this program should work out.

3

 Sep 02, 2011 at 10:34 AM Anonymous Says:

What about head lice?

4

 Sep 02, 2011 at 10:35 AM Anonymous Says:

For most frum women, an attractive sheitel is more important than a new convertible or a new kitchen with granite countertops. It makes sense to offer low-cost financing deals since the sheitel is critical to the self esteem of women whose highest priority is looking good while observing minimial tzinius requirement.

5

 Sep 02, 2011 at 10:44 AM Anonymous Says:

It will also require to have insurance like a car?

6

 Sep 02, 2011 at 10:49 AM I don't get it Says:

What are these wigs made of that they cost close to $3000? Why does someone need a top-of-the-line, custom-made, human hair wig, especially if they're on a fixed income? I understand that in the past, synthetics looked, well, synthetic. The modern fibers make most wigs look more realistic. I've been wearing synthetic wigs for over 20 years & my co-workers (non-Jewish) can't tell that I'm wearing a wig. And the cost? Less than $200 per wig.

7

 Sep 02, 2011 at 10:58 AM BigMo Says:

Nice idea but does a shietel cost 10,000 NIS or 6,000 NIS, just confused

8

 Sep 02, 2011 at 10:58 AM shredready Says:

wear a non real human wig

since when did a wig become a fashion statement for heridie woman i thought is was for tzinuz reasons

9

 Sep 02, 2011 at 11:01 AM Reb Yid Says:

I was going to say that the exorbitant prices for sheitlach will encourage women to wear tichelach instead, but then I read post #1 and he's got a good point: people waste money because they think that's what they have to do. People will spend 800K for a house because they think they have to live in BP/5towns/Monsey/Teaneck, they don't stop to think they could live in Wesley Hills/WHempstead/out of town/etc.

10

 Sep 02, 2011 at 11:06 AM ModernLakewoodGuy Says:

OR

Spend $25 on a gorgeous fabric head covering like my wife does, which is WAY more modest than a $4,000 human hair wig that is more attractive than your original hair.

11

 Sep 02, 2011 at 11:09 AM Anonymous Says:

Reply to #2  
shooki Says:

Let them lower the prices instead of leasing wigs. Besides I think its ugly to wear a wig that another woman sweat in it. Don't care if it was washed in between. I'd rather wear a cheaper one that's clean and new. Can't see how this program should work out.

The program already has existed for kallahs, for a while now. There are kallahs who rent a wig for the wedding but they never buy one because they only cover the hair with snoods and cloth coverings after the wedding. And who sweats more in a wig than a kallah dancing at her wedding?

12

 Sep 02, 2011 at 11:20 AM Yiddishe Kup Says:

Very clever idea!
That's really using your head!

By the Way 'shooki' (#2) - I'm sure the sheitels are washed and disinfected between users. When you go to the sheitelmacher and try on wigs, don't you think other women have probably tried it on before you?

13

 Sep 02, 2011 at 11:22 AM 5TResident Says:

Leasing a wig. Now I've heard everything. I can see this coming to Boro Park soon - "Wigs to Lease".

14

 Sep 02, 2011 at 12:36 PM Anonymous Says:

What's next, leasing a wife?

15

 Sep 02, 2011 at 12:42 PM AshMan Says:

"Get our off-lease shaitlach! One wearer only. Non-smoker. Never worn while cooking, only at the gym with heels!" Come to think of it, yeshivas should offer a free shaitel with any full tuition paid.

16

 Sep 02, 2011 at 12:45 PM Anonymous Says:

Nebech - a modern orthodox friend of mine once put it best, a woman wearing a sheitel is like a man wearing a baseball cap. I live out of town and my wife proudly wears a shpitzel. When the lubavitcher rebbe said a sheitel is more tznius he meant more than a tichel without a turban liner. What bal tachshis these wigs are, not to mention how most poskim hold they are mamash ervah

17

 Sep 02, 2011 at 01:28 PM Anonymous Says:

Reply to #2  
shooki Says:

Let them lower the prices instead of leasing wigs. Besides I think its ugly to wear a wig that another woman sweat in it. Don't care if it was washed in between. I'd rather wear a cheaper one that's clean and new. Can't see how this program should work out.

Every time u eat at a wedding u put in your mouth a spoon that was in your freinds mouth the night b4.

18

 Sep 02, 2011 at 01:03 PM The_Truth Says:

Reply to #16  
Anonymous Says:

Nebech - a modern orthodox friend of mine once put it best, a woman wearing a sheitel is like a man wearing a baseball cap. I live out of town and my wife proudly wears a shpitzel. When the lubavitcher rebbe said a sheitel is more tznius he meant more than a tichel without a turban liner. What bal tachshis these wigs are, not to mention how most poskim hold they are mamash ervah

While we are all entitled to our opinion, I'm glad you seem to think that you know exactly what the Lubavitcher Rebbe meant & what is more tznius than what!

19

 Sep 02, 2011 at 01:35 PM Anonymous Says:

My wife wears a tichel since the india mahapeicha. She looks 10 times better.

20

 Sep 02, 2011 at 01:53 PM Anonymous Says:

Reply to #16  
Anonymous Says:

Nebech - a modern orthodox friend of mine once put it best, a woman wearing a sheitel is like a man wearing a baseball cap. I live out of town and my wife proudly wears a shpitzel. When the lubavitcher rebbe said a sheitel is more tznius he meant more than a tichel without a turban liner. What bal tachshis these wigs are, not to mention how most poskim hold they are mamash ervah

I don't get the analogy between the wig and cap sorry.

21

 Sep 02, 2011 at 02:58 PM Melfer Says:

Reply to #6  
I don't get it Says:

What are these wigs made of that they cost close to $3000? Why does someone need a top-of-the-line, custom-made, human hair wig, especially if they're on a fixed income? I understand that in the past, synthetics looked, well, synthetic. The modern fibers make most wigs look more realistic. I've been wearing synthetic wigs for over 20 years & my co-workers (non-Jewish) can't tell that I'm wearing a wig. And the cost? Less than $200 per wig.

"my co-workers (non-Jewish) can't tell that I'm wearing a wig"

Sure they can't. As long as you believe that, it's all good.

22

 Sep 02, 2011 at 03:23 PM shredready Says:

Reply to #21  
Melfer Says:

"my co-workers (non-Jewish) can't tell that I'm wearing a wig"

Sure they can't. As long as you believe that, it's all good.

but isn't that he point to where a wig so one knows that one is married I know there are other reason but isn't that one of them?

I am asking

23

 Sep 02, 2011 at 03:26 PM shredready Says:

Reply to #17  
Anonymous Says:

Every time u eat at a wedding u put in your mouth a spoon that was in your freinds mouth the night b4.

thanks now i will bring my own utensils wherever i go

good point but somehow for whatever r reason one is a social norm and one is not

PS there are many places that sell used clothing people buy them all the time, if one knows where to shop one can buy very hight end cloths for bubgus

people rent tuxedos all the time

24

 Sep 02, 2011 at 03:44 PM Anonymous Says:

Reply to #16  
Anonymous Says:

Nebech - a modern orthodox friend of mine once put it best, a woman wearing a sheitel is like a man wearing a baseball cap. I live out of town and my wife proudly wears a shpitzel. When the lubavitcher rebbe said a sheitel is more tznius he meant more than a tichel without a turban liner. What bal tachshis these wigs are, not to mention how most poskim hold they are mamash ervah

please do not misquote the lubavitcher rebbe or claim to know what he meant (FYI he did not mean anything regarding tichlach or turban liners). the lubavitcher rebbe specifically asked chabad chassidistes to wear sheitlach. like your wife proudly wears her shpitzel, i am a bas chabad who proudly wears her sheitl. i hope and pray that the brochos that the rebbe gave for wearing a sheitl will come to fruition for myself and my family.

25

 Sep 02, 2011 at 04:19 PM anonymous Says:

Sorry but for the woman he wears a $200 wig & believes the co-workers can't tell, I have a bridge to sell u. And for the men who claim their wives look better in a cloth shmata than a beautiful, expensive wig-all I can say is, I think you're just saying that for the sake of saving the money on the wig, but I'll bet you find it hard not to stare at those who wear the beautiful wigs! get real. NO ONE can look good in a shmata on their head.

26

 Sep 02, 2011 at 05:03 PM ShmuelG Says:

I am somewhat confused. The article states "“From now on, just like with a car, a woman will be able to pick up a new through the leasing method and enjoy different designs and full service for a monthly fee..." There is a word missing after "new," I am sure it is "new sheitel." But can it be new, as is the case with leased cars? They couldn't possibly lend a woman a sheitel for, say, two months, and then sell it as used one; I don't see the economics of this one. Yet the article clearly says "new." Can someone explain?

27

 Sep 02, 2011 at 05:05 PM Anonymous Says:

Reply to #8  
shredready Says:

wear a non real human wig

since when did a wig become a fashion statement for heridie woman i thought is was for tzinuz reasons

Of course it's for tznius. But why shouldn't woman look beautiful as well?

28

 Sep 02, 2011 at 07:28 PM Anonymous Says:

Reply to #26  
ShmuelG Says:

I am somewhat confused. The article states "“From now on, just like with a car, a woman will be able to pick up a new through the leasing method and enjoy different designs and full service for a monthly fee..." There is a word missing after "new," I am sure it is "new sheitel." But can it be new, as is the case with leased cars? They couldn't possibly lend a woman a sheitel for, say, two months, and then sell it as used one; I don't see the economics of this one. Yet the article clearly says "new." Can someone explain?

I believe this program is in actuality a "rent to own" program. They would pick a wig and pay a monthly "lease" with the option to own, if they keep paying until it is all paid up.

29

 Sep 03, 2011 at 01:53 PM Henry Says:

amusing, they can come to the US and buy them for as little a $250.-
maybe some one will set up an online mail order business
my father who went to Cheder in Poland commented that wigs looked better than their own hair...........so who are they kidding?

30

 Sep 03, 2011 at 04:19 PM Sheindy Says:

Reply to #25  
anonymous Says:

Sorry but for the woman he wears a $200 wig & believes the co-workers can't tell, I have a bridge to sell u. And for the men who claim their wives look better in a cloth shmata than a beautiful, expensive wig-all I can say is, I think you're just saying that for the sake of saving the money on the wig, but I'll bet you find it hard not to stare at those who wear the beautiful wigs! get real. NO ONE can look good in a shmata on their head.

In Eretz Yisroel many frum women, young and old including my daughters and myself wear tichels made from beautiful fabrics, tied in a fashionable, attractive way. Women wearing fabric head coverings do not wear "shmattas" and they all look regal and modest. Best of all, the beauty and light from the face of a Bas Yisroel shows up beautifully when she wears a tichel. So no more insulting, demeaning and utterly foolish comments about fabric head coverings, please. I am sad and puzzled why anyone would write such nonsense in forum for religious Jews.

31

 Sep 03, 2011 at 07:01 PM pointofview Says:

Reply to #27  
Anonymous Says:

Of course it's for tznius. But why shouldn't woman look beautiful as well?

Because it's a STIRAH! The reason one's own hair is not permitted is for the simple reason that it's attractive.. so what's the point of 2 ladies just swapping their hair with each other?? If you say it makes them beautiful then you should know yourself why it is a problem.... it's just the opposite of the ratzon hashem..and totally the opposite of the entire ISSUR and idea of wearing your own hair!

32

 Sep 03, 2011 at 09:37 PM motherof8 Says:

By the way, the whole point of a woman covering her hair when she get's married is that once she is married, her hair becomes Erva, just the same as the skin above the elbows or knees was erva before she got married.

Just like wearing Tznius does not mean putting on ugly clothes, so too does covering the Erva not mean being ugly. Anyone that thinks that the point of covering the hair is to take away from a womans beauty is simply ignorant.

Just like clothing can be covering but immodest at the same time, care should be taken that a Sheitel should be both beautiful and modest at the same time.

I hope this clarifeis alot of misconceptions about sheitel wearing.

33

 Sep 04, 2011 at 09:31 AM sealer Says:

Reply to #16  
Anonymous Says:

Nebech - a modern orthodox friend of mine once put it best, a woman wearing a sheitel is like a man wearing a baseball cap. I live out of town and my wife proudly wears a shpitzel. When the lubavitcher rebbe said a sheitel is more tznius he meant more than a tichel without a turban liner. What bal tachshis these wigs are, not to mention how most poskim hold they are mamash ervah

The halacha is to cover your hair. WHere does it say it cannot look like your hair? That is what I want to know

34

 Sep 04, 2011 at 12:58 PM DavidCohen Says:

Nice to see so many men decide what is best for the women. I am sure our Muslim neighbors would be so proud if we could see us emulating their ways.

35

 Sep 04, 2011 at 10:43 PM ShmuelG Says:

Reply to #34  
DavidCohen Says:

Nice to see so many men decide what is best for the women. I am sure our Muslim neighbors would be so proud if we could see us emulating their ways.

What a silly remark. All our rabbeim have always been man. And they quite naturally decide all the issues for women, including modest dress. If you have a problem with that, there is the whole wonderful world of reform out there for you, with very bright future.

36

 Sep 05, 2011 at 12:44 AM care_to_share Says:

I have been married for 12 years. Try as I might, I cannot make a tichel stay on my head in a way that covers almost all of my hair. It slides back and I find myself walking around with 2 or 3 inches of hair showing in the front. I have tried clips, pins, barettes, cotton, lycra, pre-tied, Israeli style tichels... maybe it's the shape of my head! When it comes down to it, the only real way to cover my hair properly is with a shaitel, or a fall & baseball cap or something. I know this doesn't address the shaitel leasing issue at all, but I'm just saying, tichels aren't always even a practical solution. Maybe I should get a "shpitz" - that would be a conversation piece in my neighborhood!

37

 Sep 05, 2011 at 03:36 PM Anonymous Says:

Reply to #21  
Melfer Says:

"my co-workers (non-Jewish) can't tell that I'm wearing a wig"

Sure they can't. As long as you believe that, it's all good.

I'm just wondering - is the mitzvah that you have to LOOK like you're wearing something on your head, or is it just that your hair has to be covered? Of course, there's the maris ayin aspect...but these days people know that a shaitel can look natural, so maybe that's not either such an issue?

38

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