New York – A Wall Street executive posing in front of a garage full of red Ferraris isn’t the populist choice for a magazine cover given the current economic climate.
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But Bloomberg L.P. isn’t aiming for the 99 percent with its new luxury magazine, Bloomberg Pursuits, which will be distributed twice a year beginning this week to customers who subscribe to the company’s financial data terminals and receive the related Bloomberg Markets magazine.
Chanel, Cartier and Porsche have all bought ads in the first issue of Bloomberg Pursuits; 29 of the magazine’s 72 pages are ads. “These advertisers view digital editions as a very disposable thing. You wave your hand and it’s gone,” Professor Husni said.
Pursuits will be sent to 375,000 readers, with 60 percent of those living outside the United States, the company said. That demographic influenced features in the first issue, like one about wealthy Chinese buying vineyards in the Bordeaux region of France.
Bloomberg Markets and Pursuits have their own staff but will share resources with the wider company. (It’s separate from Businessweek, Bloomberg’s weekly magazine sold on newsstands and through traditional subscriptions.)
You wonder why Herr Bloomberg has no clue to the average New Yorker’s daily suffering? Here you have it folks, pure greed and consumption.
Disgusting in this economy where people are going hungry. Bloomberg you DUPED us!
Bloomberg eliminated express bus and subway lines, now we have to go to work like cattle. He has the CHUTZPA to show a garage full of red FERRARIS. Many of the people who voted for him are now SEEING RED.
Bloomberg reminds me of the Marie Antoinette quote, LET THEM EAT CAKE!
This is how revolutions start, unbelievable.
This magazine has his name on it. It would never be published without his approval.
Big Deal!!!! Everyone should stop being jealous….you know how many jobs there are because the rich buy these big toys? I agree its immature for these people to go out and buy these items, the money is theirs. They should go and do whatever they want with it
Notice the red sneakers,to match the red cars.
So what! I agree with you #7 . Like most people – I work too much, pay too much taxes, am underpaid, usually have to say Shacharit and Mincha at work by myself. But you know what?? I am very thankful to be able to do that and to get a payroll check deposited into my bank this Thursday night. Some of us are rich and most of us are poor – if we are measuring that by $$$. Be wealthy and gracious in the spirit of Torah!
This is perfectly fine. They make money, they can do with it whatever they want. This is a capitalist country, not communist.
Good thing there is no conspicuous spending in BP.