New York – Starbucks Corp. is rolling out a $1 reusable plastic cup at its cafes starting Thursday.
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The Seattle-based coffee chain already gives customers a dime discount each time they bring in reusable cups for refills. Now it’s hoping the new cups — which bear its logo and resemble its white paper cups — will increase the habit.
As with other reusable cups, the new cups will be cleaned with boiling water each time customers bring them in. The cups were tested in 600 stores in the Pacific Northwest over the past few months and will be rolled out nationwide and in Canada.
In 2008, Seattle-based Starbucks had said it wanted to serve 25 percent of all drinks in reusable cups by 2015. That goal has since been reduced to 5 percent.
Uch!! eeuww!! Foy!!
Wait!!! The cup I bring in is not the same cup I take back? Or will they be cleaning my own cup each time?
Although I read that the cups will be washed with boiling water I still recoil. Starbucks, alone in the fast food business, will now put their reputation in the hands of every worker that might or might not be thorough enough. And yes, coffee does splash around a bit. Maybe the risk is negligible but still!
The green issue is of more concern. Reusing cups saves a bit of paper but the waste of fuel, causing pollution and carbon waste that usually entails is substantially wasteful.
Another kashrus problem at Starbucks.
When I read the article – I assumed that once you bought the cup it is yours and the cleaning is a courtesy and not that they will be mixing and matching your cup with someone else.
What’s the difference between cleaning your cups and getting someone else’s than getting dinnerware at a restaurant that someone else ate off and it’s been washed?
Why not just BYOC (bring your own cup) and get a discount on the coffee? (It won’t have Starbucks logo on it and it won’t advertise for Starbucks)
I say there should be the option to have either a disposable cup or reuse your own Starbucks cup, just wash it yourself and have them fill ‘er up, with a discount of course.
Does anybody actually save a cup they used and bring it up next time? All this for a dime? People ought to get lives.
They ought to sell ceramic cups and stuff with the place name of each store. They could make a fortune off of collectors.