Germany – Could Costco and Wal-Mart be next?
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A German discount supermarket known for low-priced groceries and household goods has begun selling cars on its Web site.
The Lidl supermarket chain offers the Opel Corsa for just under $14,000 and the Volkswagen Cross Polo for $17,700 — a discount of about 25 percent off the suggested retail price.
China’s First Auto Works is also using the strategy, bringing its $5,500 F1 Hatchback model to big-box stores in Mexico later this year.
The company wants to make inroads into the U.S in the next few years.
I would’nt let the wives go shopping in that grocery, you’ll find a $14,000 charge on the recept right in between the milk and the eggs.
that would be great. now you’ll be able to find acheaper prices for good cars!
With all the respect to car dealers and leasing companies-
There is a lot of fat and waste in the car Selling Business.
Dealers today are staffed with idiots hired off the street with little knowledge of the cars they sell. You might need an outside leasing guy just to find some common sense. Now your car purchse is supporting a dealer’s showroom PLUS the leasing guy, that is a waste. The service end is separate and not supported by the sales end.
So, if you know what you want and it is simple just buy it at a supermarket!
Now this is a forward-thinking business. I would love to see some of the world’s smaller car companies get in with Costco and Sam’s Club… maybe even WalMart. They could eliminate all the dealership-related costs and pump out sales.
This is capitalism at its finest. Kudos to Lidl for stepping out with fresh ideas!
costco has an auto program.