New York – Ponzi Video Game Mocks Madoff

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    New York – As the real-life Bernard Madoff languishes in jail and awaits sentencing, a new online game called “Made Off” is mimicking his Ponzi scheme.

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    “Think you got what it takes to build a better Ponzi scheme than Bernie?” asks a tag line on the Web site for Cellufun, the company that created the game, which can be played on Internet-linked cell phones. “Always wanted to rob, cheat and steal from innocent investors? Well, now’s your chance.”

    Players can create virtual Ponzi-style scams with rates of return ranging from 5% to 20%. There is no real money involved, only “CelluPoints” to be used in the company’s virtual world.

    To keep the scheme going, players need to attract virtual investments from online friends. They’ll go bust if they can’t get enough new friends to keep the scheme running.

    “When your fund goes broke, you go, ‘Holy crap, I didn’t invite enough people,'” said Neil Edwards, chief executive of Cellufun, which is based on Wall Street in Manhattan.

    Edwards said that he likes to “manipulate the emotions of the people who are playing our game.” He said that when his site recently posted the headline “the markets are down,” it inspired a selloff in the game, and some players went broke.

    Edwards, who became CEO two months ago, said his gaming company has 1.7 million registered users, including the 20,000 participants who joined the “Made Off” game since its May 11 launch. He said the game will continue until sometime after the real-life Madoff’s sentencing, scheduled for June 29. Then, he said that virtual Feds will shut down the game, and the top schemer will be declared the winner.

    Edwards said the game is meant to poke fun at Madoff, but not his burned investors. Edwards said he is sympathetic to their situation, having lost money in the markets himself, though not to Madoff. He said he is considering adding a donation link to the Cellufun site for victims.

    Edwards said the game is meant to be educational.

    “There is a lot of misconception and confusion on what happened,” he said. “People don’t really understand a Ponzi scheme.”

    Edwards said that his nine-year-old daughter plays the game and she recently told him, “Dad, I’ve learned that this can’t go on forever.”


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    not forever what?
    not forever what?
    14 years ago

    I like the part of his daughter saying “this can’t go on forever” does she thinks that anything in life does? Look at this guy he lived to be 70 plus before he was caught. He lived his life already its old age now where he doesn’t care one way or the other!!!