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Germany - Adidas Pulls 'Shackle' Shoe After Outcry Over Racism

Published on: June 19, 2012 10:08 AM
By: AP
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(Photo: Adidas’ Facebook page)Germany - Adidas canceled plans for a sneaker with a shackle-like ankle cuff Monday night after some critics said it too closely resembled a symbol of slavery.

The JS Roundhouse Mid, a high-top sneaker with an orange plastic cuff, was made in collaboration with fashion designer Jeremy Scott.

The sneaker “is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery,” Adidas said in a statement. “Since the shoe debuted on our Facebook page ahead of its market release in August, Adidas has received both favorable and critical feedback. We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.”

The sneaker was supposed to be a reboot of a classic high-top sneaker with a strap across the middle. A preview was offered months ago and generated little chatter, but the company recently started promoting it on its Facebook page.

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Scott is known as one of fashion’s more outrageous characters. Adidas said he is heralded for a style that is “quirky and lighthearted.”

The Roundhouse Mid was inspired by a furry toy called My Pet Monster. “My work has always been inspired by cartoons, toys & my childhood,” Scott said in a statement emailed to The Associated Press.

Previous collaborations between Scott and Adidas include sneakers with Mickey Mouse and panda bear themes.



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Read Comments (9)  —  Post Yours »

1

 Jun 19, 2012 at 10:53 AM Anon Ibid Opcit Says:

A marketing success right up there with the Edsel, selling "Black and Tan" ice cream in Ireland and playing "Marching Through Georgia" at an Atlanta political rally.

2

 Jun 19, 2012 at 11:18 AM not_suprised Says:

The shackles are a good idea actually. Most fine folks within the target demographic for this particular version of quality sport apparel, would be in eminent danger of attempted robbery of this very same shoe.
A perp may be dissuaded from the efforts when seeing such a deterrent. Much like having the ubiquitous automobile theft deterrent device "The Club" for hip shoes, yo.

3

 Jun 19, 2012 at 11:27 AM Reb Yid Says:

I thought the Blacks like this kind of thing. They love to show how they feel they're still being oppressed by Whitey.

4

 Jun 19, 2012 at 11:56 AM Tzi_Bar_David Says:

It's good they tageted market gets used to the feel of them, so Rahway won't be an entirely new experience for them

5

 Jun 19, 2012 at 11:58 AM mewhoze Says:

really stupid looking shoe

6

 Jun 19, 2012 at 12:09 PM Secular Says:

What about a ball and chain?

7

 Jun 19, 2012 at 02:41 PM StevenWright Says:

Reply to #2  
not_suprised Says:

The shackles are a good idea actually. Most fine folks within the target demographic for this particular version of quality sport apparel, would be in eminent danger of attempted robbery of this very same shoe.
A perp may be dissuaded from the efforts when seeing such a deterrent. Much like having the ubiquitous automobile theft deterrent device "The Club" for hip shoes, yo.

10 points!

8

 Jun 19, 2012 at 07:01 PM oybajoy Says:

yitzias mitzrayim 2012!!!

9

 Jun 20, 2012 at 03:00 AM not_suprised Says:

Reply to #7  
StevenWright Says:

10 points!

Thanks for noticing!

10

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