New York, NY – NY Times: Brand-Name Bloggers Say Stress of Posting Is a Hazard to Their Health

New York, NY – Om Malik’s blog, GigaOm, regularly breaks news about the technology industry. Last week, the journalist turned blogger broke a big story about himself. Mr. Malik, 41, blogged that he had suffered a heart attack on Dec. 28.

“I was able to walk into the hospital for treatment that night and have been recovering here ever since,” Mr. Malik wrote. “With the support of my family and my team, I am on the road to a full recovery. I am going to be O.K.”

His heart attack — and his blogging about it — raises the issue of what happens when a blogger becomes a name brand.

“The trouble with a personal brand is, you’re yoked to a machine,” said Paul Kedrosky, a friend of Mr. Malik’s who runs the Infectious Greed blog. “You feel huge pressure to not just do a lot, but to do a lot with your name on it. You have pressure to not just be the C.E.O., but at the same time to write, and to do it all on a shoestring. Put it all together, and it’s a recipe for stress through the roof.” [nytimes]

After six years of breakneck speed reporting and explosive growth, we at VIN News can firsthand attest to the truth of that statement. Running a brand name blog takes time, effort, dedication, and lots of hard work – a perfect formula for stress. We hope our readers appreciate the public service we provide under the Vos Iz Neias brand.