New York – The authority that runs New York City’s subway system is considering whether to raise money by selling naming rights to some of its stations.
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The Metropolitan Transportation Authority recently drafted a set of rules outlining how to handle those types of corporate sponsorships.
The MTA’s board is set to discuss the issue next week.
Right now, nearly all of New York’s stations carry the name of streets intersecting the line.
But the authority has experimented with sponsorships in the past. In 2009 it changed the name of a major Brooklyn hub to “Atlantic Avenue-Barclays Center,” after the British banking firm put its name on the new arena for the Brooklyn Nets.
MTA official Stephen Morello tells The New York Times (http://nyti.ms/18u1qdc ) the revenue strategy deserves serious discussion.
How can this possibly go bad? I can visualize giving directions: Take the E Train from the Depends Undergarment stop to Lays Potato Chips, then change to the A train up to Ear Vac. Charming.
No! This will make it way too confusing, especially for all of us who know the stations the way they are or want to know how to get somewhere we just look at the station names. Plus, who will pay for all those signs, new maps, new machine voices to announce station names…?
How are Trayvon’s friends suppose to read the new signs?
Can I pay and name the station my dog’s name?