Sao Paulo, Brazil – McDonald’s Kosher for One Day

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    Sao Paulo, Brazil – McDonald’s restaurant in Sao Paulo, Brazil will become kosher for a day.
    The fast-food restaurant in the Barra Funda neighborhood will offer kosher meals today.

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    According to the JTA, the store was specially prepared under rabbinic supervision on Saturday night and the non-kosher utensils will be placed back right after the event.

    Some of the kosher items on the menu will include the Big Mac, hamburgers, french fries and soft drinks.

    The fast food chain’s quality director Celso Cruz said, “our major goal was to offer the Jewish community in Sao Paulo the experience to have a meal in a McDonald’s with the same quality standards and the unique taste of our products.”


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    14 Comments
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    Sara
    Sara
    15 years ago

    and then what? does he think some of the Jews will become regular customers ?

    Anonymous
    Anonymous
    15 years ago

    Yes this is really wierd. What is one day of kashrus going to do and how much did they pay to kasher a 100% treyf operation? Why don’t they just open a kosher branch in SP?

    “the experience to have a meal in a McDonald’s with the same quality standards and the unique taste of our products.”

    Is the above even possible chas vesholom?

    murray
    murray
    15 years ago

    That is exactly the thought and intentions. What do you think the cost $$ for this was? It wasn’t cheap. At best, it is a cheap publicity stunt. At worse- it is attempting a”conversion” of sorts to the treif version. What were the Rabbi’s thinking in becoming part and parcel of this sham?

    The only legitimate reason I can think of would be if they were test marketing this to see if Kosher ones would be feasible (workable,profitable), but the statement and intent of “just for a day” shows that this is Not so. We are getting a Kosher “SUBWAY’ in Boca Raton. But not “just for the day”

    Oy Gevald
    Oy Gevald
    15 years ago

    RUBASHKIN????????????

    Anonymous
    Anonymous
    15 years ago

    I hope they wont have cheeseburger overthere.

    Mark Levin
    Mark Levin
    15 years ago

    Do they deliver?

    Mark Levin
    Mark Levin
    15 years ago

    BTW, there are enough B’haymos down there they DONT need our meat.

    Anonymous
    Anonymous
    15 years ago

    Or it can just be a test if it pays to open a kosher one

    Oy Gevald
    Oy Gevald
    15 years ago

    Testing for Kosher consumers???

    If they could maintain their “Dollar Menu” with kosher fleish products, they would indeed have pleanty of customers 24/7. Between me and you, we know it could never happen. I wouldn’t even be tempted to try it.

    Anonymous
    Anonymous
    15 years ago

    Whose Hashgacha?

    Anonymous
    Anonymous
    15 years ago

    Assuming you could kasher the ovens, in opposition to Reb Moshe z”l, the place would have to have been closed from Friday night (big business time) to Saturday night so the stuff that they’re kashering is not ben yoma. Itwould still be maris ayin to go into the place with the McDonald sign on it because frum people, not modern orthodox, that don’t read the newspaper, watch TV, or listen to the radio, would not about this publicity stunt, would not eat in a place where they made cheese burgers yesterday and will be making cheeseburgers tomorrow anyway, and would think that modern orthodoxy just sunk another notch. Go ahead, blast me.

    Shocked
    Shocked
    15 years ago

    what a sick, dangerous idea! some people may not realize it is only for a day and chas vesholom eat treif. what are those Rabbis thinking?

    sara
    sara
    15 years ago

    yeah, this whole thing does NOT add up IMO.

    Milhouse
    Milhouse
    15 years ago

    Of course everyone knows it’s only for a day. They did this last year too – they made a whole festival of it, with clowns and everything, and it was great for community spirit.

    There isn’t enough demand to justify a full-time kosher branch, like they have in Argentina and in Israel. But what’s wrong with this? As for those who live in caves and don’t know about it, when they see all the yidden lined up and all the signs they’ll know. And if they still suspect people of eating treif, let them; mar’is ho’ayin isn’t concerned with such strange people.