Union, NJ – On Wednesday, London Luxury, a New Rochelle, N.Y.-based home textile manufacturer, unveiled a bedbug-barrier bedding collection, which will be sold exclusively at Bed Bath & Beyond Inc. stores nationwide.
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Bedbug infestations in the Big Apple have grown so dramatically over recent years that retailers see profits in offering items manufactured solely to combat the pests.
“Through research and development and our relationships with key entomologists, we were able to identify an unmet need in the marketplace,” said Anna Faktorovich, director of strategic brand development and marketing for London Luxury. “We wanted to give consumers the option to feel more secure while they sleep.”
The new collection features mattress and pillow protectors with reinforced micro-zippers and seams designed to trap and suffocate bugs.
Aah Now I can sleep better.
This stuff works. It is mandatory for crib mattresses and has been instrumental in reducing the incidence of “crib death.”