Tel Aviv – An online firestorm has erupted in light of a flyer found recently in upscale northern Tel Aviv advertising a cleaning service that offers prices based on the ethnicity of its workers.
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Israeli journalist Tal Schneider posted a picture of the pamphlet to Facebook on Friday, garnering a slew of comments of disbelief and rage at the apparent prevalence of racism existing in Israel.
“Blatant racism permeating into Israeli society. Pricing employees according to race,” Schneider wrote in a caption to her post. “Admit that you haven’t thought of that one yet. Israel 2016.”
The pamphlet poses questions to potential employers of the household workers such as: ‘Are you tired of employing illegal foreign workers and getting fined?’; ‘Are you unwilling to hire Arab workers due to security reasons?’; and ‘Tired of being embroiled in lawsuits and getting sued by employees?’
The leaflet then proposes in bold font that “there is a solution” to the aforementioned issues.
In large print in the center of the glossy advertisement, the unnamed cleaning service lists its race-based hourly pricing scheme for cleaners hired for a minimum of five hours.
For a “foreign (female) worker of African decent,” the flyer lists a payment of NIS 49 plus value added tax (VAT). The cleaning service’s going rate for a “foreign (female) worker of eastern European decent” is NIS 52 plus VAT. And at the price of NIS 69 plus VAT, a “(female) worker with an Israeli ID and of western European decent” could be hired.
The flyer features a color photo reminiscent of Rosie the Riveter with a woman donning a headband cleaning a window.
At the bottom of the handout appears a phone number next to the contact name ‘Irina.’
On Sunday, when The Jerusalem Postattempted to make contact, there was no answer on the line.
Disgusting.
Fake outrage, let’s be honest, in every single country every single race and ethnicity always talks about the race and ethnicity of the cleaning workers.
All it proves that somebody in Israel named Irina (maybe) put out a possibly racist flyer. For this Tal Schneider to make the leap and claim that this is proof of “Blatant racism permeating into Israeli society” is simple race baiting.
No mention of Western Europeans on the flyer.
REALLY!!! racism in isreal na cant be. a model democratic country in the middle east. the only one. so we’ve been told
unless your frum or better yet a so called “right wing ” settler.
give me a break. look what their doing to the grandson of r’ meir kahana and others . this wold never happen in any other true democtratic country
This is astoundingly stupid. But I am guessing it is some Russian Jewish entrepreneur lady trying to play on Israeli guilt in a very upscale area. She probably thought it was a good idea since it is based on convos she had with clients. But that a company would help her print it without input or discouragement is idiotic.