Lakewood, NJ - NJ Attorney General Files Lawsuit Against A Lakewood Firm For Deceiving Consumers

Published on: December 12th, 2008 at 11:04 AM

Lakewood, NJ - A Lakewood company that sells Kinoki Detox Foot Pads made misleading promises that the product removes toxins, asbestos and other harmful substances from the body, New Jersey consumer affairs officials said in a lawsuit filed Thursday.

Xacta 3000 Inc.  and its predecessor, Hollywood Gadgets Inc., companies owned by Juda Levin, also failed to respond to consumer complaints, refund money and adequately staff a customer service center, the lawsuit said.

"These defendants lured consumers seeking a way to improve their health based upon claims about the product's ability to remove toxins from the body," state Attorney General Anne Milgram said. "We've filed suit because the defendants misled the public with these unsupported claims."

The foot pads were advertised on infomercials and the company's Web site as a prescription to remove heavy metals, metabolic wastes, parasites and cellulite. They were billed as "perfect for diabetes, arthritis, fatigue, high blood pressure, insomnia and weight loss."

The product, however, has been the subject of charges that it is a scam from consumer-oriented Web sites and network television programs.

A company representative could not be reached for comment.

The lawsuit, filed in state Superior Court in Ocean County, said the companies last fall began an extensive advertising campaign, touting a pad that customers could place on the bottom of their feet, removing harmful toxins and boosting their energy.

The cost was as little as $19.99, and the product was derived from the "ancient Japanese secret to perfect health," the advertisement stated.

The lawsuit said the companies violated the state's Consumer Fraud Act. Among the allegations:

They made misleading claims that the product was "FDA Registered," and its effectiveness was supported by "clinical trials" and "independent studies."

They enrolled customers in a program to receive a free foot pad each month if they paid for the cost of shipping — without customers' authorization.

They charged a premium for a "rush" delivery, but didn't send the order in a timely manner.

They overcharged a customer's credit or debit card.

They failed to honor a 30-day satisfaction guarantee.

"We will not tolerate attempts to dupe consumers out of their hard-earned dollars," said David Szuchman, director of the state Division of Consumer Affairs.

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