Venice, CA – Snapchat Introduces Video Glasses, Changes Company Name In First Hardware Push

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    Venice, CA – Social media app Snapchat is introducing video-recording glasses called Spectacles and is changing its company name to incorporate the new product.

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    The glasses can record video 10 seconds at a time by tapping a button on the device. The video is then uploaded to the popular image-messaging app via Bluetooth or Wi-Fi. The glasses are the first hardware from the Los Angeles-based company.

    The glasses record so-called “circular video,” meaning it plays full-screen on any device in any orientation.

    They will be available in the U.S. in the fall on a limited basis and cost $130.

    In a way, the Spectacles recall Google’s venture into eyewear, Google Glass, which took photos and video. But that device also had a screen that let you surf the web as well and cost $1,500.

    Google shuttered that venture in early 2015 after it received a tepid response from users.

    The company says it’s changing its name to Snap Inc. since it now has more than one product. The app will retain the name Snapchat.


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