New York – CoverGirl is featuring a woman wearing a hijab in its advertising for the first time in the makeup line’s history.
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Beauty blogger Nura Afia is featured wearing the traditional Muslim head covering in an ad campaign for a new line of mascara that also includes singer Katy Perry and actress Sofia Vergara.
Afia says in a statement released by CoverGirl that she never thought she would see Muslim women represented on this scale after “growing up and being insecure about wearing the hijab.”
CoverGirl says the television and digital ad campaign is the only one in which it currently plans to feature Afia.
Afia has more than 215,000 subscribers to a YouTube channel on which she gives beauty and makeup tips.
sick and tired of this “politically correct” environment we live in. every show has gays. many commercials feature lgbt in some way. whatever happened to this country?
Can’t wait to see the sheitel next!
It’s our turn next…don’t you think?
Over half of all Muslims want shariah law in America. Quite disturbing.
She is a pretty young lady. I suppose she is the sort of person they want on their ads.
What is it that they have that are able to hypnotize the whole world in eating there ….
no biggie.
I really miss the 1970’s .
We had no idea this could happen.
I miss the USA i grew up in.
I’m looking forward to the Covergirl model wearing a burka.
She probably has a bounty on Her head as we speak.
Isn’t this an oxymoron (stirah), you wear a hijab so as not to show your hair yet you wear makeup to enhance your face.
So, if you’re wearing makeup on CoverGirl then don’t wear a hijab, if you’re wearing a hijab then don’t wear makeup.
Lest someone asks, what about a frum lady with a fancy shaitel and makeup, why is that different, it isn’t, just frum ladies aren’t on CoverGirl, minor detail !!!