Jerusalem – In Israel, being polite to your barista might not only earn you a smile — it could also save you money.
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Café Café, one of the country’s largest coffeehouse chains, is now offering a 25 percent discount to customers at its 157 branches who say “please” and “thank you” when ordering a regular size cup of coffee, Globes reported Wednesday.
A cup of coffee will cost well-behaved patrons only 6 shekels, or $1.66, rather than 8 shekels, or $2.20.
Café Café CEO Noam Zimerman told Globes that he hopes the initiative will “encourage more respectful conversation in Israel society.”
He also expects it will benefit his company financially: The chain saw a 30 to 40 percent increase in new customers when the price of a cup of coffee was slashed to 8 shekels several years ago from 11 or 12.
Zimerman anticipates a similar increase this time.
“When we cut the price the last time, we didn’t think we’d do it again,” he said. “But we saw it was good for both the franchise holder and for us, so we decided to take it one step further.”
At long last someone came to his senses, about time they get educated
Why should Israelis say “please”, and “thank you”, when they can shove, push, lean on people’s seats in buses, shove people on sidewalks, who don’t walk too fast, pick their noses on the bus, and harass females in the street. It is a lost cause to teach Israelis manners. When they come to the USA, they engage in the same modus operandi that they have been used to back home.
Wow!
Great move!
I guess they will not be giving up too many discounts…..
They have to compete with Coffix…. 5 shekel coffee.
And to No 2, my Yerushalayim is crowded, comfy and cheerful. I walk the city and LOVE ALL THE PEOPLE. Love the buses, love how people will help someone with a carriage load it on a bus. Love how you can start up a conversation with anyone at the next table in a coffee shop. Love how someone will cross little kids while going to school in the morning…. Maybe you are in the wrong neighborhood…