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New York, NY - Smell of Brooklyn Has Become a Collector's Item

Published on: March 1, 2009 06:30 PM
By: Hartford Courant
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Bond No 9 BrooklynBond No 9 Brooklyn

New York, NY - Instructions for Bond No. 9 perfume: “Open bottle. Breathe in. Congratulations! You have just caught a whiff of New York.”

Street-vendor hot dogs? Taxi-cab exhaust? Foldable pepperoni pizza?

No, silly: Gramercy Park. New Haarlem. Wall Street.

Named for the address of its Manhattan headquarters (9 Bond St.), Bond No. 9 is a perfume brand that celebrates the neighborhoods of New York City.

Bond No. 9 launched with 18 scents honoring 18 neighborhoods in uptown, midtown and downtown Manhattan, including Park Avenue, Central Park, Broadway Nite and Chelsea Flowers.

While those first 18 scents were sold in clear bottles, subsequent bottles have featured various colored designs, including cherry blossoms on a fuchsia background for Chinatown; a sleek black-and-gold design for Wall Street, a scent for men; and an Andy Warhol design for Union Square.


The bottles themselves have become collectors’ items. Bond No. 9 has responded to the passion for collecting its bottles by issuing limited editions of some scents in special bottles, including a 200-bottle limited-edition Swarovski-crystal-studded version of its Bleecker St. scent. Next month, Bond No. 9 will issue its 35th scent, a spicy eau de perfume called Brooklyn.

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Read Comments (7)  —  Post Yours »


 Mar 01, 2009 at 06:11 PM Anonymous Says:

by the way workforce 1 is they help u find a job


 Mar 01, 2009 at 10:34 PM Anonymous Says:

gross. what a sad idea. not enough you have to contend with the stench when you live here, you can now pay big bucks to get it all over your body. oh well. anything for a dollar.


 Mar 01, 2009 at 11:37 PM Anonymous Says:

The Special Edition for 2009 is the scent collection of Hunts Point Meat Market, Fulton Fish Marker along with Fresh Kills Landfill.


 Mar 01, 2009 at 11:33 PM Anonymous Says:

The Special Edition for 2009 is the scent collection of Hunts Point Meat Market, Fulton Fish Marker along with Fresh Kills Landfill.


 Mar 02, 2009 at 02:43 AM Anonymous Says:

Great idea!! Hopefully they can sell off the entire Brooklyn smell to some country in the middle east, where it wouldn't even be noticed


 Mar 02, 2009 at 09:07 AM Anonymous Says:

these perfumes dont REALLY smell like the neighborhoods they are named after, dont worry-its just a marketing ploy! I bought one of their perfumes (called "union square") and it smells just like any other perfume!!


 Mar 02, 2009 at 08:54 AM Anonymous Says:

They are actually quite sucessful and their sales are doing well considering the economy. They have many scents under consideration. One is called "the Rebbe's Tisch" and we were joking as to whether they would try to imitate the scent of warm chalah and chulent or the secnt of several hunderd sweaty chasidim crowded around the table and sitting in the grandstands on a hot humid summer shabbos evening.


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