Welcome, Guest! - or
Easy to remember!  »  VinNews.com

Detroit - VW To Stop Making Iconic Beetle Next Summer

Published on: September 13, 2018 11:00 PM
By: AP
Change text size Text Size  
FILE - In this April 21, 2017, file photo Volkswagen Beetles are displayed during the annual gathering of the "Beetle club" in Yakum, central Israel. Volkswagen says it will stop making its iconic Beetle in July of next year. Volkswagen of America on Thursday, Sept. 13, 2018, announced the end of production of the third-generation Beetle by introducing two final special editions. (AP Photo/Oded Balilty, File)FILE - In this April 21, 2017, file photo Volkswagen Beetles are displayed during the annual gathering of the "Beetle club" in Yakum, central Israel. Volkswagen says it will stop making its iconic Beetle in July of next year. Volkswagen of America on Thursday, Sept. 13, 2018, announced the end of production of the third-generation Beetle by introducing two final special editions. (AP Photo/Oded Balilty, File)

Detroit - After selling it on and off in the U.S. for nearly seven decades, Volkswagen has decided to squash its iconic Beetle.

Advertisement:

The company’s American unit announced Thursday that it would end global production of the third-generation bulbous bug in July of next year after offering two special editions for sale.

The compact Beetle was introduced in Germany in 1938 during the Nazi era and came to the U.S. 11 years later, where it became a symbol of utilitarian transportation often used by hippies. The iconic car sold for about 30 years before U.S. sales stopped in 1979. The last of the original bugs was produced in Puebla, Mexico, in 2003.

Volkswagen revived it in the U.S. in 1998 as a more modern “New Beetle,” but it attracted mainly female buyers. The company revamped it for the 2012 model year in an effort to make it appeal to men, giving it a flatter roof, less bulbous shape, a bigger trunk and a navigation system. U.S. sales rose five-fold to nearly 29,000 in the first year, but tailed off after that. Last year VW sold only 8,627, according to Autodata Corp.

The special editions, which come in coupe and convertible body styles, get unique beige and blue colors in addition to the normal hues. They also get standard extra chrome, new wheels and three-color ambient lighting inside.

Volkswagen has no immediate plans to revive the Beetle again, but the company wouldn’t rule it out.

“I would say ‘never say never,’” VW of America CEO Hinrich Woebcken said in a statement.

The company plans to roll out an electric version of the old Bus in 2022 called the I.D. Buzz.



More of today's headlines

New York - Credit cards that are affiliated with brands — such as American Airlines, Uber, L.L. Bean and Ikea — are suddenly amping up rewards for everyday purchases... Bronx, NY - An attorney who worked for Gov. Andrew Cuomo and Hillary Clinton has beaten the former leader of a Democratic splinter group that helped Republicans keep...

 

Total1

Read Comments (1)  —  Post Yours »

1

 Sep 14, 2018 at 01:14 AM lazy-boy Says:

owned one, was good, but bare bones back then.....

2

Sign-in to post a comment

Click here to sign-in.

Scroll Up
Advertisements:
Sell your scrap gold and broken jewelry and earn hard cash sell gold today!