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Durham, NC - Nike Gets Negative Publicity After Shoe Malfunction Leads To Injury During Game In Front Of Crowd Of Celebrities

Published on: February 21, 2019 01:00 PM
By: AP
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Feb 20, 2019; Durham, NC, USA; Duke Blue Devils forward Zion Williamson (1) reacts after falling during the first half against the North Carolina Tar Heels at Cameron Indoor Stadium. Mandatory Credit: Rob Kinnan-USA TODAY SportsFeb 20, 2019; Durham, NC, USA; Duke Blue Devils forward Zion Williamson (1) reacts after falling during the first half against the North Carolina Tar Heels at Cameron Indoor Stadium. Mandatory Credit: Rob Kinnan-USA TODAY Sports

Durham, NC - Nike says it’s investigating why Duke freshman Zion Williamson split a shoe open during a game against rival North Carolina. But the sportswear giant says it’s an “isolated occurrence.”

The Beaverton, Oregon-based company says it’s concerned and says quality and performance of its products are of “utmost importance.”

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The shoe malfunction, which forced Williamson  to leave the game with a knee sprain, happened in front of a crowd of celebrities, including former President Barack Obama and Spike Lee.

Williamson’s left shoe fell apart as he planted hard near the free throw line. The blue rubber sole ripped loose from the white shoe from the heel to the toes along the outside edge, with Williamson’s foot coming all the way through the large gap.

Nike quickly became the target of ridicule on social media, which presents challenges for the sportswear brand.

Nike’s shares are down 1 percent, or 84 cents, to $84 in early morning trading Thursday.



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Read Comments (2)  —  Post Yours »

1

 Feb 21, 2019 at 10:42 PM PaulinSaudi Says:

"There is no such thing as bad publicity," although I suppose this comes quite close.

2

 Feb 22, 2019 at 09:52 AM HeshyEmes Says:

Reply to #1  
PaulinSaudi Says:

"There is no such thing as bad publicity," although I suppose this comes quite close.

The company that used Colin Kaepernick as its symbol deserves all the bad press. They should go bankrupt; selling $200 sneakers to poor minorities who are brainwashed into buying this garbage.

3

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