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New York - Kayco To Acquire Legendary Manischewitz Brand

Published on: July 29, 2019 10:09 PM
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New York - The face of the kosher food world is about to change as word broke today that Kayco will be acquiring Manischewitz, a company that has been serving the Jewish community for 131 years.

An internal memo dated July 29th obtained by VIN News confirmed the deal, noting that an understanding had been reached between the two companies, with details to follow when the transaction is concluded in the near term.  The deal will have Kayco, which includes Kedem Foods, Kenover Marketing and B&W Foods, taking over Manischewitz’s full line of products except for its Season Products brand.

Both companies have said that their businesses will continue operating as usual for now, with all outstanding commitments to be honored.

Manischewitz made its first foray into the commercial kosher food market in 1888 when Rabbi Dov Behr Manischewitz, a Lithuanian immigrant began baking matza for his family and friends in Cincinnati, as previously reported on VIN News (http://bit.ly/2OpSwJb).

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As demand for Manischewitz’s uniquely shaped square matza grew and machinery to produce the Passover staple improved, the operation soon spread to other markets and additional products.

The company remained family owned until 1990 and moved to its current offices in Newark in 2006, prompting then-mayor Cory Booker to say that having Manischewitz in his city made him “the proudest mayor in America,” adding, “it gives me great nachas.”  The company shuttered its Newark manufacturing plant in 2014 and laid off 169 workers, saying that it would produce its products at a more modern facility located nearby.

Today, in addition to controlling a significant portion of the United States mass matza market, Manischewitz has a product line that includes dozens of products including Tam Tam crackers, grape juice, wine, nut butters, borscht, candles and both frozen and jarred gefilte fish.  Even its iconic macaroons have attempted to keep pace with the times, with classic offerings like coconut and almond sharing shelf space with trendy flavors including carrot cake, red velvet and rocky road.

In a statement released today, Menachem Lubinsky, founder of Kosherfest and editor of KosherToday.com, categorized today’s announcement as a positive development.

“Kayco has demonstrated strong leadership, creativity and dedication to the kosher food industry,” said Lubinsky. “Its commitment to preserve a legendary brand in the kosher market will be welcomed by thousands of kosher consumers who inherited the loyalty to the brand from previous generations. Kayco’s strong management team will no doubt help grow the brand as it has done with so many other brands.”

Alexander Rapaport, executive director of the Masbia Soup Kitchen Network, reported that his operation received record donations from both Kayco and Manischewitz in July 2019.

It is nice to see them growing and becoming one big company,” said Rapaport.  “May the grow their food empire to new levels and continue to revolutionize kosher food in the merit of the charity they give and the food they provide for the needy.”



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Read Comments (11)  —  Post Yours »

1

 Jul 29, 2019 at 10:33 PM dullradiance Says:

Are there any anti-trust considerations?

2

 Jul 29, 2019 at 11:30 PM Comment_buff Says:

Kayco is the AMAZON of Kosher food, it's scary and dangerous to us consumers.

3

 Jul 30, 2019 at 12:04 AM BIGWHEEL Says:

Reply to #2  
Comment_buff Says:

Kayco is the AMAZON of Kosher food, it's scary and dangerous to us consumers.

what a shamefull comment,
Kedem / Kayco employs 100's of Heimishe Yungerleit and they earn a great living, Manischwitz is currently owned by Bain Capital a Bank owned by Goyim, the entire company has 4 (yes 4) Heimishe people working there, by Gefen taking over - it will give a opportunity for more heimishe people to earn a kosher living.

4

 Jul 30, 2019 at 08:05 AM Anonymous Says:

Reply to #2  
Comment_buff Says:

Kayco is the AMAZON of Kosher food, it's scary and dangerous to us consumers.

Big time,
They're & have been out to kill all Kosher food manufacturers, importers & distributors,

5

 Jul 30, 2019 at 08:43 AM Comment_buff Says:

They will be controlling the local kosher food market as (Dullrabiance commented). Yes a few hundred HEIMISHE guys may have a nice parnusah, the rest of us all will pay big by them holding the prices... Scary

6

 Jul 30, 2019 at 09:09 AM Anonymous Says:

What’s a shameful comment bigwheel!!!
I guess you don’t know that Manishewitz doesn’t do their own distribution but heimishe yingermen work for the company that has been doing it... What about their Parnassah?? They are the ones loosing out about 8 salesmen ..... all gefen care about is that they are the kings it doesn’t matter that their own brand have the same items....

7

 Jul 30, 2019 at 10:25 AM The Professor Says:

Reply to #4  
Anonymous Says:

Big time,
They're & have been out to kill all Kosher food manufacturers, importers & distributors,

While the desire of heimishe yungerleit to earn a living is laudable, it is more important to me that kosher consumers to have choices. The American firms owned by heimishe, such as Kayco, have tremendous competition from Israeli entities. If you check many of the Kedem baked goods, they're already produced by third parties in Israel. The Israelis can buy wheat at world prices (much lower than domestic prices) and have a comparative advantage on labor costs as well. To the extent that this makes Kayco more competitive and viable, it's a good thing and should not have problems passing the Hirschmann-Herfindahl Index test used by the US Department of Justice when assessing the impact of a merger on concentration.

8

 Jul 30, 2019 at 11:31 AM triumphinwhitehouse Says:

itll now be a hasidish monopoly, oy vey we are doomed.

9

 Jul 30, 2019 at 01:36 PM Mayer Says:

Great that Heimishe Yungerleit have a parnossa but the kosher market exists to serve those who, for whatever reason, want kosher products to eat and drink. The kosher market serves many non-Jews who feel kosher food is healthier and purer. The more a major player in the food production and distribution business invests in the kosher market, the better things will be for all of us, not just the Heimishe Yungerleit.

10

 Jul 30, 2019 at 02:01 PM Pragmatist Says:

It's one way to get rid of competition. Kedem's huge selling product is grape juice. Right now Manischewitz is competing with Kedem by distributing Welch's grape juice with reliable kosher certification. I prefer Welch's because it's usually lower priced and it doesn't contain sulfate chemicals.

11

 Jul 30, 2019 at 02:14 PM triumphinwhitehouse Says:

we must lobby DOJ to reject this blatant anti trust violation. this is worse than the T-Mobile merger as the people now will be looking to milk us regular non Hasidim even more so they can be big askunim and they will

12

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