Israel – “Kiddie Chic” a kids clothing chain, has issues a first of its kind catalogue aimed at the ultra-Orthodox public. While fashion catalogues are a familiar commercial item, this is the first to be aimed at the charedi public and constitutes a milestone in the advertising world to the ultra-Orthodox sector.
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The new catalog, which has been snapped up in the community, does not contain immodest pictures or older models. Only young children
appear in the catalogue modeling various items of clothing produced by the company.
In the ultra-religious society, emphasis is not placed on external beauty, and therefore the catalogue is used not only as a commercial means, but also as an educational means. The catalogue, titled, “A Year of Good Deeds” features children in various situations carrying out good deeds for the New Year. For example, children can be seen crossing the road with care, being punctual and taking care of their younger brothers and sisters.
The catalogue has been created with the coming holidays in mind accompanied by a positive message for children.