Brooklyn, NY – $1,500 for the ‘Rolls Royce’ of Baby Strollers

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    Brooklyn, NY – Forget the iPad 2 – the latest must-have is a $1,500 double stroller that is sold out before it even hits the stores.

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    Bugaboo launches its new set of wheels – called The Donkey – at a red carpet event in New York Thursday that will resemble a grand unveiling at an auto show.

    Mimicking the clamor for the Porsche Cayenne, thousands of excited parents have ordered the convertible stroller and been placed on wait lists.

    Even with the high price tag, it’s selling faster than Tickle Me Elmo.

    At a sneak preview for the Daily News, Kari Boiler, president of Bugaboo Americas, said the demand was unprecedented.

    The Donkey’s main draw is its expandable frame. It transforms from a one-seater to a two-seater, solving the issue of fitting a second child without having to buy a new one. Kids can sit side-by-side or face each other.

    As a one-seater, it is 23 inches wide, the same as Bugaboo’s top-selling Cameleon, but has a removable side basket for diaper bags, toys and groceries.

    As a two-seater, it is a relatively slinky 29 inches wide, which Bugaboos says will make for easy negotiation of sidewalks, doorways and shopping aisles.

    There’s also an element of keeping up with the Joneses.

    “People are always eyeing up each other’s strollers.”


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    55 Comments
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    13 years ago

    I bought my first used car for $1,500.00. For that price it shoud come with air and a radio too.

    Anonymous
    Anonymous
    13 years ago

    Whats the big deal about this “donkey” stroller…we got one for our grandkids and it cost less than $1200 (not 1500) but its worth it. Solidly built and very flexible. I cannot understand why the article makes it sound like some extravagance. We waste more money on a weekend getaway or a wedding gift for someone we hardly know. To provide such a basic and important item for the kids is really important and should be a priority for all parents.

    Gefilte Fish
    Gefilte Fish
    13 years ago

    As a single carriage it looks kinda nerdy, but now all the companies are gonno imitate and all you’re gonna be able to buy is wannabe bugaboo look alikes.

    13 years ago

    Coming soon to the local WIC office.

    13 years ago

    At first I thought it was absurd who would spend so much on a carriage but then I added up how much I spend on my bugaboo and double it adds up to 1200 too.plus this takes up less room its just one carriage

    seichelsays
    seichelsays
    13 years ago

    what’s next?! and for what price?! soon they’ll be asking if the mechutonim will buy this? I think I’m going to be sick!

    jordon
    jordon
    13 years ago

    just ask your parents how much they payed for the sliver cross carriage o’ and they needed another small one for traveling just find out and then talk

    Dovid_from_Modiin
    Dovid_from_Modiin
    13 years ago

    China will sell a knock off for $49.99

    ALLAN
    ALLAN
    13 years ago

    Like the new strollers or not, things have sure changed since my kids were in massive “Built Rite” carriges in the 1970’s. Heavy and near impossible to transport but had crome wheel covers, white wall tires and did look great. Somewhat like the cars of that era.

    mannie
    mannie
    13 years ago

    Its not more than crazy, who ever gets that is showing every one that he is spending money to try to impress others, cuz can’t a baby be strolled in a 500$ carriage ??

    lbpss
    lbpss
    13 years ago

    It has to be bugaboo especially if u live in williamsburg or bp where last I heard the streets are basically level no hills but its th5e style 1500 for a carriage graco sells for under 100 kee5ps kids just as safe no wonder there are tea parties every day

    hmmmm
    hmmmm
    13 years ago

    $1200 -1500 is a ridicules amount to spend on a carriage. You will see all shnorers from town pushing that nerdy carriage.

    msregister
    msregister
    13 years ago

    and i thought this is a april 1st fool joke…

    13 years ago

    Observation:

    Usually the young parents with the bugaboo’s are the one’s who didn’t have to spend their own money on a stroller…

    grannysmith
    grannysmith
    13 years ago

    Gee. I had to raise my poor kids with a 10 dollar umbroller. It’s a wonder they found shidduchim. If I had had the other fourteen hundred ninety dollars, which I didn’t, I probably would have used it to pay for 6 months of rent.

    13 years ago

    You expect the baby to walk?

    13 years ago

    I’m all for if you don’t have the money don’t spend just to keep up with the jonses, however, my bugaboo held up beautifully and I was able to use it from one kid to the other and didn’t have to go out and buy a new one with each child. It is something I use every day, it holds up beautifully and worth every penny! I know of many people who go through a carriage per child and I don’t see how they are paying less than those who invest in a good carriage and don’t need to buy a new one per child.

    13 years ago

    How about a “loaded” donkey with added bells and whistles.
    Then you will really keep up with the Dweks.

    CountryYossi
    CountryYossi
    13 years ago

    Go ahead and enjoy your new bugaboo and take it to the bungallow for the summer and make sure you go to Switzerland for 10 days on your way back from Israel and then visit Woodbury Common..After you all done please contact me for a credit card loan modification and also a short sale on your home…

    kankan
    kankan
    13 years ago

    Its just as worth as a $150 meal you spend in a restaurant and its gone in an hour or two . You could have prepared the meal at home for $10 . Ten meals and you have a bugaboooo

    Berel13
    Berel13
    13 years ago

    Perfect for frum families with many kids – its black

    Berel13
    Berel13
    13 years ago

    Anything over $1200 is extravagant

    Bigshorty
    Bigshorty
    13 years ago

    So should I order two? One for Pesach and one for the rest of the year?

    kollelfaker
    kollelfaker
    13 years ago

    saw them already in boro park and williamsberg

    BoruchN
    BoruchN
    13 years ago

    I have eight children. Are they going to make one that holds eight?
    How will I get down the block?
    I might get ticketed for this…what will I do? I’ll spend more
    on tickets than its original cost.
    I’ll just have to work harder, I guess.
    Thank you.

    grandpajoe
    grandpajoe
    13 years ago

    In these days of economic issues 1500 is a little too much – but if you CAN afford it – go for it!

    basmelech
    basmelech
    13 years ago

    Amazing! How did I manage raising 9 kids with my Perego convertible carriage (had a bassinet and a stroller, used the same frame) and only cost $115.

    basmelech
    basmelech
    13 years ago

    If you’re going to have 15 kids and you are going to want your stroller to last, this will come out to $150 per kid, not too bad. The question is will you want to use it that long because newer and better stuff will be coming out all the time. Also do all the accessories come along with it for that price or do you have to shell out more money?

    basmelech
    basmelech
    13 years ago

    Do banks give mortgages on strollers?

    13 years ago

    Maybe some enterprising company will lease them, so every couple of years you can get the newest model.

    13 years ago

    How about an electric version, so the princesses pushing it don’t have to be fatigued?

    Aryeh
    Aryeh
    13 years ago

    My wife put over 400 miles on her uppa. Can you do that with a $200 stroller? I don’t think so.

    mewhoze
    mewhoze
    13 years ago

    anyone have any contact info on bugaboo? i have a really great product idea for them and would love to discuss it.