New York – GM Trying A New Tactic To Pitch Up Car Sales.

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    New York – If you want to test drive a Toyota Camry or Honda Accord, starting next month you’ll be able to do it at a Saturn dealership. General Motors is asking Saturn dealers to have one or more of the competing models in the showroom so customers can look at it, sit in it and drive it.

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    Of course, Saturn dealers can’t sell you an Accord or Camry. But they hope that, when you see a Toyota or Honda sedan next to the Saturn Aura, you’ll decide to buy the Aura.

    “In that side-by-side comparison, we come out really well,” said Mark LaNeve, head of North American sales and marketing for General Motors. [cnnfn]


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    O.Gevald
    O.Gevald
    16 years ago

    Not a chance!
    Maybe some rednecks will be convinced, but all things considered, the Japanese have the competition “hands down”.
    As a matter of fact, it is no competition!!!