Atlanta – Coke Secret Formula Gets 1st New Home Since 1925

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    A statue at the Coca Cola HQ in Atlanta of Mr Pemberton mixing the secret ingredient. Photo: Shimon GifterAtlanta – The Coca-Cola Co. has made its secret formula the centerpiece of a new exhibit at its corporate museum, ditching the confines of the bank vault where the list of ingredients had been stored since 1925.

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    The world’s largest beverage maker said Thursday a new vault containing the formula will be on display for visitors to its World of Coca-Cola museum in downtown Atlanta. However, the formula itself, which dates back to 1886, will remain hidden from view.

    Atlanta-based Coca-Cola said the decision to move the formula from a vault at SunTrust Banks Inc. had nothing to with the bank’s decision in 2007 to begin selling its long-held stake in Coca-Cola. The bank, which provided underwriting services to Coca-Cola when it went public in 1919 and received some of Coca-Cola’s first publicly traded stock, at one time held more than 48 million Coca-Cola shares.

    “The time has come for our secret formula to come back home,” CEO Muhtar Kent told employees and city and state officials who were on hand for the unveiling of the exhibit.

    Coca-Cola is all about marketing, and that was on full display at the museum Thursday.

    Attendees watched a video of Kent placing a metal box, which the company says contains the formula, inside a five-foot high safe several days ago and locking it. Visitors were then escorted through a room full of pictures and historical information about the founding of the company and the secret formula. That display leads into a cylindrical room, where images of glasses filling with Coca-Cola splash across the walls before lights come on and reveal a giant, metal-encased vault with a keypad and a hand-imprint scanner.

    A railing keeps visitors several feet away from the vault door. The vault never opens, and Coke officials wouldn’t say if the keypad and hand scanner were there for show or were part of the security measures in place to protect the formula the company says is inside.

    Several executives from SunTrust were on hand for the opening of the exhibit. Bank spokesman Mike McCoy said SunTrust was honored to safeguard the formula for as long as it did. He said the relationship between Coca-Cola and SunTrust has enriched the bank’s history. “We’re celebrating this as well,” McCoy said.

    In May 2007, SunTrust said it had sold 9 percent of its holdings in Coca-Cola stock as part of a plan to return value to its own shareholders. The following year, the bank sold another batch of shares and said that its remaining 30 million Coca-Cola shares were to be put into a structured transaction to be sold in seven years.


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    14 Comments
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    NotFairInSquare
    NotFairInSquare
    12 years ago

    I never understood how this product receives its kashrut certificate if no one is allowed to know the exact ingredients.

    newtransplant
    newtransplant
    12 years ago

    certain mashgichim know the ingredients but not the amounts and they are signed to secrecy. fact.

    shredready
    shredready
    12 years ago

    Coca-Cola was the first national brand the carry a kosher seal

    if one really wants the original they must buy it during passover since they use real sugar instead of corn syrup

    sgwigaman
    sgwigaman
    12 years ago

    Is it possible that all the ingrediants are known but the huge secret that nobody knows for 125 years is just the amounts it seems that someone would have cracked the code by now and that there is a secret here unless that’s just for publicity

    chussid
    chussid
    12 years ago

    who doesnt know the ingredients? 80% sugar 15% coloring 5% water

    LiberalismIsADisease
    LiberalismIsADisease
    12 years ago

    It is possible for the mashgichim there to know what goes into coke (dont forget all 200+ formulas for coca cola products are made there!) since components have names such as Component 1 etc., and not actual names such as Orange Oil etc.

    No I am not one of the mashgichim!

    UseYourHead
    UseYourHead
    12 years ago

    The basic recipe is:

    10% sugar
    10% water
    80% marketing

    Ivrianochi
    Ivrianochi
    12 years ago

    Every coke can has the ingredients on it????

    cherub
    cherub
    12 years ago

    There are two Rabbi’s that are allowed in to observe the mixing process of the secret recipe, the are sworn to secrecy and can only go in together, Rabbi Goldzweig of the OU from Chicago, and Rabbi Landau from Bnei Brak.

    newtransplant
    newtransplant
    12 years ago

    No.2 is correct. Thank you for reminding me of that bit!
    No. 5, sorry but that second statement is a load of codswallop. And I know so because my father is ‘in’ kashrus.