Borough Park, NY – Change the decor? Never.
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Upgrade the outdoor signage? Don’t even think about it!
Everything is pretty much as it’s always been at the Dairy Luncheonette in Borough Park. The kosher eatery did once get a facelift, but that was 25 years ago.
“That’s part of the charm,” said Roz Liberman, who runs the place with her husband, Shloimie.
The corner breakfast and lunch spot dates to 1968, when Shloimie’s late parents, Tillie and Jacob Liberman, opened it.
Since then, generations have enjoyed breakfast or lunch at four small wooden tables, which together seat 12, or at a long counter, which has stools for 10.
Counter customers can watch as their eggs are fried in individual pans, never on a grill. That’s the way Shloimie’s mom did things and that’s the way they’re done now.
Labor and love
Roz Liberman started working in the luncheonette 18 years ago when the second of the Libermans’ daughters went to school. She runs the cash register on an honor system. Customers tell her what they had and she rings up the bill. What’s it like sharing a work space with her husband all day?
“It’s not always easy,” she said. “He stays down at one end of the counter and minds his business. I stay down here and mind mine. At least he knows where I am all day.”
“We’ve never used a grill here,” said Shloimie Liberman, 59. “When you make something on a grill, it gets the taste of whatever was cooked on the grill before. We use frying pans to make the eggs. You taste the eggs.” Recipes are simple, and just like mama made them.
“She never measured anything,” Shloimie said. “You put a little of this, a little of that. If it needs more salt, you put more salt. She did all the cooking, the eggs, the salads. When she got older, I took over.”
His work day starts when he sets up at 5 a.m. and ends with cleaning from 5 to 6 p.m. “I tell all my workers, ‘We do this every night, we don’t let it build up so you have to work for hours scrubbing and cleaning. … When a lot of the inspectors come, they don’t believe this equipment is 25 years old.”
A homey feeling
Siporah Bikel lives and works in the neighborhood, and knew Shloimie’s parents when they ran the store.
“A real old-time European couple, very hard-working,” said Bikel, who manages a jewelry store.
Bikel says it’s fine by her the luncheonette hasn’t changed much over the years.
“It gives you that old, homey feeling,” she said. “Everybody feels at home here.”
See below Video
Egg-static over food
Angelo Saavedra, 33, is the egg man. He had no previous experience as a short-order cook when he started behind the counter at the luncheonette eight years ago. In Mexico, he was a student and a farm worker.
“Everything I learned, Shloimie taught me,” he said.
Shloimie explained, “I looked at him and said, ‘Listen, you don’t have to be a rocket scientist. All you have to do is pay attention and see what basically has to be done. It’s not that hard.’ ”
Customers rave about Saavedra’s cooking, and he says he’s learned the secret of the luncheonette’s success:
“It’s your heart,” he said. “You have to be friendly, like what you do and put your heart into each thing you make.”
Loyal customers
Josh Rubinstein, 31, started going to the luncheonette during his teens, when he was attending school in the area.
The singer and real-estate developer now lives in Marine Park, but he still stops in for breakfast every morning — a scrambled egg sandwich with salt, pepper and onion.
“They make the best breakfast. They don’t carry 35 or 40 items; they carry 10 to 12. You know everything’s fresh because they make it right in front of you, and most of all, it tastes good.”
Rubinstein first came to the luncheonette for coffee. “But once I sampled their eggs,” he said, “I forever stayed part of the egg clan.”
I love the food….
16th avenue corner 49th street. The nicest people!!
Great place
last time I checked it was 16th and 48th.
Mengel – the Bobovor Rebbi’s gabai also likes their eggs.
the best eggsalad sandwich
who is the hecsher there?
hasgacha protis!!!
yokoe hechseher
They have the best grilled cheess sandwitches.
make sure to ask for a pickle on the side there delicus.
never tried it. got to try it next time I go to Boro park, since like a really pleasant place and the food is good too
What a lovely story. About time we heard nice things about nice people.
Shloimie always has a smile on his face. He is always mekabel biseiver panim yafos!
Rav Hamachshir till recently was R’ Moishe Braunfeld – Mashgiach T’midi.
sorry, you are correct, a typo on my part, noticed it after I hit the send button.
they charge exrta for a pickel
they sell the same papper 5 times a day
Nice people great food
GREAT TUNA SANDWHICH
as a kid i always had a roll with butter and salt and pepper…
.50 still fit into my budget!
I like this place, too. No frills, good food, easy on the stomach and always an interesting crowd.
8:45 – what kind of stupid comment is this?
Here is a good trivia question:
Where is the oldest kosher restaurant in America?
My mother o”h used to live nearby, when she had early stage Alzheimers she used to go in and order food without haveing any money on her to pay. The Libermans would always give her the food and treat her with respect. True chesed.
I used to drop in there years ago (decades ago). Sorry to hear that the old Mrs. Liebermann is no longer.
Decent place and good people.
Owners are 100% Shomer Shabbos (current owner was my neighbor about 25 yrs. ago) & their supervision is good enough for eggs and salads. I am sure they use checked lettuce or check themselves, same with eggs.
Let’s not go and ‘passell’ (find a ‘Psul’) them too. They have been there before many of the ‘Rav Hamachshirim’ came along.
Enjoy the eggs and sandwiches. K’V’CH’T’ yo all Klal Yisroel.
try the sliced egg sanwich on a kaiser roll mayo
(not butter), lettuce,tomatos, onions, salp and pepper and you’ll know why they should not change
anything in that place.
I know the place but Never went in….
I guess I know from where I will be having Lunch at….
Lock & Load
does anyone remember EINHORNS LUNCHEONETTE corner of 45 street and 14th ave,
across the street from the SFARDESHE SHUL?
Do they still have the breakfast special. “Any sandwich and a coffe for 50 cents” as they had 40 years ago.
The one next to Mandelbaum’s bakery?
It was on the corner next door to Mandelbaums bakery.
They made the BEST tuna sandwiches fresh out of the can for each customer. No additives.
They make the best scrambled eggs, period.
They are very reasonable. You always get your monies worth.
They for sure make the best coffee for miles around puts Starbucks to shame.
As I recall from twenty or so years ago, Shloimie’s brother worked there as well? Did he have a career change?
You can eat there all day and they will always smile. I wish they had all you can eat days. With the svelt and slinkey Boro Park clientele, K’nein a hora, in one day they will be eaten out of house and home.
whats the oldest restaurant in Boro Park?
oh memories…..They have the best EGG SANDWICH on al roll with cream cheese, and their chocolate milk is amazing!
Bilo
I’m not sure but Crown Restaurant and Amnon’s Pizza on 13th Ave. could surely be runners up. There used to be a pizza store owned by Hungarian yidden in the middle of the block on 13th Ave. between 49th and 50th St. which if I’m not mistaken might the first pizza store in BP. Also who remembers the Luncheonette run by Mr. Rosenberg under the tracks at 13th Ave bet. 54th and 55th St.
i agree too
avacodo, lettuce & tomato on a roll w/salt&pepper ROCKS!
I find it odd that as Boro Park has become more chasidish, that they did not upgrade their hechsher to a heimishe hechsher. They stubbornly stick to an obscure hechsher that they place in their window. Its not really a hechsher and there is no mashgiach. The letter simply states that the rabbi knew their father and knows them also to be erlich and trustable, therefore they can be trusted for kashrus. there is certainly no mashgiach temidi. I bet they can multiply their business several times if they took on a heimishe hechsher. Also, better prices wouldnt hurt.
ShatMatzz,
They don’t need to be extorted by the Va’ad cartel. How hard is it to check eggs and produce? This is a dairy restaurant. If they sold meat items, then I would agree.
They probably know plenty about kashrut without all the chumras for chasidshe shechita cheese, rolls, and glatt kosher avocados.
If they have been in business since the 1960’s and are still around despite the charedization of the ‘hood, more power to them. I’m going to check this place out next time I’m in BP.
Why are they stubborn for sticking to an “obscure” hechser? I say they are smart for saving money on the kashrut nonsense we created today. My wife’s grandmother had a restaurant in pre-war Poland. There was no crazy extortinist Va’ad. People knew you in the shtetl and the local Rav ate by you – end of story.
my grandparents had a newspaper, luncheonette under the tracks on 55th and New Utrecht for 50 years. Closed in 06. Now that’s a long time.
Anonymous 11:31 –
And your great uncle had one on 46th off 13th then on 47th off 13th (subsequently sold quite a few times)?
Those who eat there obviously trust them. It is a small place and probably doesn’t pay for them to get a real hechsher. Once upon a time it was said: “oib er heist Mendel, ken men essen fin zein fendel” if his name is Mendel, you can eat from his pan. Nowadays people are more careful, everyone according to their standards, so there is still plenty of room for them even without the big hechsherim.
Yeah I’m also curious to know what happened with shloime’s brother. He used to work there a long time ago…
I eat there every few weeks and can tell you that the Liebermans can be more trusted for Kashres then any Rabbi that gives hacsheirim ..Rabbis do it for $$$and the Liebermans do it because its right….
Remember the MEAT scandal which had 2 hechshers and still machel treifes..so its up to the owners who are erlich trusted people..
Shlomies brother YOSSI is still around and comes in every day and checks the eggs when shlomie is busy
i eat there almost every day, nice & clean place, he gives the homeless a nice breakfast every day, and i think lunch too, nice erliche people, from the old school, let them both have ariches yumim, and they should both be healthy. The only thing about him is that he is a red sox fan and in bp u gotta be a yankee fan