Borough Park, NY – A Generation Of The Oldest Kosher Dairy Luncheonette Keeps Dream Alive

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    Roz Liberman started working in the luncheonette 18 years ago when the second of the Libermans\' daughters went to school. Borough Park, NY – Change the decor? Never.

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    Upgrade the outdoor signage? Don’t even think about it!

    Everything is pretty much as it’s always been at the Dairy Luncheonette in Borough Park. The kosher eatery did once get a facelift, but that was 25 years ago.

    “That’s part of the charm,” said Roz Liberman, who runs the place with her husband, Shloimie.

    The corner breakfast and lunch spot dates to 1968, when Shloimie’s late parents, Tillie and Jacob Liberman, opened it.

    Since then, generations have enjoyed breakfast or lunch at four small wooden tables, which together seat 12, or at a long counter, which has stools for 10.

    Counter customers can watch as their eggs are fried in individual pans, never on a grill. That’s the way Shloimie’s mom did things and that’s the way they’re done now.

    Labor and love

    Roz Liberman started working in the luncheonette 18 years ago when the second of the Libermans’ daughters went to school. She runs the cash register on an honor system. Customers tell her what they had and she rings up the bill. What’s it like sharing a work space with her husband all day?

    “It’s not always easy,” she said. “He stays down at one end of the counter and minds his business. I stay down here and mind mine. At least he knows where I am all day.”

    “We’ve never used a grill here,” said Shloimie Liberman, 59. “When you make something on a grill, it gets the taste of whatever was cooked on the grill before. We use frying pans to make the eggs. You taste the eggs.” Recipes are simple, and just like mama made them.

    “She never measured anything,” Shloimie said. “You put a little of this, a little of that. If it needs more salt, you put more salt. She did all the cooking, the eggs, the salads. When she got older, I took over.”

    His work day starts when he sets up at 5 a.m. and ends with cleaning from 5 to 6 p.m. “I tell all my workers, ‘We do this every night, we don’t let it build up so you have to work for hours scrubbing and cleaning. … When a lot of the inspectors come, they don’t believe this equipment is 25 years old.”

    A homey feeling

    Siporah Bikel lives and works in the neighborhood, and knew Shloimie’s parents when they ran the store.

    “A real old-time European couple, very hard-working,” said Bikel, who manages a jewelry store.

    Bikel says it’s fine by her the luncheonette hasn’t changed much over the years.

    “It gives you that old, homey feeling,” she said. “Everybody feels at home here.”

    See below Video


    Egg-static over food

    Angelo Saavedra, 33, is the egg man. He had no previous experience as a short-order cook when he started behind the counter at the luncheonette eight years ago. In Mexico, he was a student and a farm worker.

    “Everything I learned, Shloimie taught me,” he said.

    Shloimie explained, “I looked at him and said, ‘Listen, you don’t have to be a rocket scientist. All you have to do is pay attention and see what basically has to be done. It’s not that hard.’ ”

    Customers rave about Saavedra’s cooking, and he says he’s learned the secret of the luncheonette’s success:

    “It’s your heart,” he said. “You have to be friendly, like what you do and put your heart into each thing you make.”

    Loyal customers

    Josh Rubinstein, 31, started going to the luncheonette during his teens, when he was attending school in the area.

    The singer and real-estate developer now lives in Marine Park, but he still stops in for breakfast every morning — a scrambled egg sandwich with salt, pepper and onion.

    “They make the best breakfast. They don’t carry 35 or 40 items; they carry 10 to 12. You know everything’s fresh because they make it right in front of you, and most of all, it tastes good.”

    Rubinstein first came to the luncheonette for coffee. “But once I sampled their eggs,” he said, “I forever stayed part of the egg clan.”


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    52 Comments
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    Anonymous
    Anonymous
    15 years ago

    I love the food….

    Anonymous
    Anonymous
    15 years ago

    16th avenue corner 49th street. The nicest people!!

    Lover of Jews
    Lover of Jews
    15 years ago

    Great place

    Anonymous
    Anonymous
    15 years ago

    last time I checked it was 16th and 48th.

    Anonymous
    Anonymous
    15 years ago

    Mengel – the Bobovor Rebbi’s gabai also likes their eggs.

    Anonymous
    Anonymous
    15 years ago

    the best eggsalad sandwich

    yakov
    yakov
    15 years ago

    who is the hecsher there?

    YENTA PESHA
    YENTA PESHA
    15 years ago

    hasgacha protis!!!

    anon
    anon
    15 years ago

    yokoe hechseher

    Anonymous
    Anonymous
    15 years ago

    They have the best grilled cheess sandwitches.

    make sure to ask for a pickle on the side there delicus.

    formely
    formely
    15 years ago

    never tried it. got to try it next time I go to Boro park, since like a really pleasant place and the food is good too

    Anonymous
    Anonymous
    15 years ago

    What a lovely story. About time we heard nice things about nice people.

    avi
    avi
    15 years ago

    Shloimie always has a smile on his face. He is always mekabel biseiver panim yafos!

    Anonymous
    Anonymous
    15 years ago

    Rav Hamachshir till recently was R’ Moishe Braunfeld – Mashgiach T’midi.

    Anonymous
    Anonymous
    15 years ago

    sorry, you are correct, a typo on my part, noticed it after I hit the send button.

    Anonymous
    Anonymous
    15 years ago

    they charge exrta for a pickel

    Anonymous
    Anonymous
    15 years ago

    they sell the same papper 5 times a day

    Anonymous
    Anonymous
    15 years ago

    Nice people great food

    Anonymous
    Anonymous
    15 years ago

    GREAT TUNA SANDWHICH

    Anonymous
    Anonymous
    15 years ago

    as a kid i always had a roll with butter and salt and pepper…

    .50 still fit into my budget!

    Menucha
    Menucha
    15 years ago

    I like this place, too. No frills, good food, easy on the stomach and always an interesting crowd.

    DumDum
    DumDum
    15 years ago

    8:45 – what kind of stupid comment is this?

    Charlie Hall
    Charlie Hall
    15 years ago

    Here is a good trivia question:

    Where is the oldest kosher restaurant in America?

    Anonymous
    Anonymous
    15 years ago

    My mother o”h used to live nearby, when she had early stage Alzheimers she used to go in and order food without haveing any money on her to pay. The Libermans would always give her the food and treat her with respect. True chesed.

    Anonymous
    Anonymous
    15 years ago

    I used to drop in there years ago (decades ago). Sorry to hear that the old Mrs. Liebermann is no longer.

    Decent place and good people.

    Owners are 100% Shomer Shabbos (current owner was my neighbor about 25 yrs. ago) & their supervision is good enough for eggs and salads. I am sure they use checked lettuce or check themselves, same with eggs.

    Let’s not go and ‘passell’ (find a ‘Psul’) them too. They have been there before many of the ‘Rav Hamachshirim’ came along.

    Enjoy the eggs and sandwiches. K’V’CH’T’ yo all Klal Yisroel.

    Anonymous
    Anonymous
    15 years ago

    try the sliced egg sanwich on a kaiser roll mayo

    (not butter), lettuce,tomatos, onions, salp and pepper and you’ll know why they should not change

    anything in that place.

    Lock & Load
    Lock & Load
    15 years ago

    I know the place but Never went in….

    I guess I know from where I will be having Lunch at….

    Lock & Load

    Anonymous
    Anonymous
    15 years ago

    does anyone remember EINHORNS LUNCHEONETTE corner of 45 street and 14th ave,

    across the street from the SFARDESHE SHUL?

    Anonymous
    Anonymous
    15 years ago

    Do they still have the breakfast special. “Any sandwich and a coffe for 50 cents” as they had 40 years ago.

    Yachtzel
    Yachtzel
    15 years ago

    The one next to Mandelbaum’s bakery?

    Anonymous
    Anonymous
    15 years ago

    It was on the corner next door to Mandelbaums bakery.

    They made the BEST tuna sandwiches fresh out of the can for each customer. No additives.

    Anonymous
    Anonymous
    15 years ago

    They make the best scrambled eggs, period.

    AsachGelt
    AsachGelt
    15 years ago

    They are very reasonable. You always get your monies worth.

    Anonymous
    Anonymous
    15 years ago

    They for sure make the best coffee for miles around puts Starbucks to shame.

    Anonymous
    Anonymous
    15 years ago

    As I recall from twenty or so years ago, Shloimie’s brother worked there as well? Did he have a career change?

    TheEsser
    TheEsser
    15 years ago

    You can eat there all day and they will always smile. I wish they had all you can eat days. With the svelt and slinkey Boro Park clientele, K’nein a hora, in one day they will be eaten out of house and home.

    Bilo
    Bilo
    15 years ago

    whats the oldest restaurant in Boro Park?

    Anonymous
    Anonymous
    15 years ago

    oh memories…..They have the best EGG SANDWICH on al roll with cream cheese, and their chocolate milk is amazing!

    Anonymous
    Anonymous
    15 years ago

    Bilo

    I’m not sure but Crown Restaurant and Amnon’s Pizza on 13th Ave. could surely be runners up. There used to be a pizza store owned by Hungarian yidden in the middle of the block on 13th Ave. between 49th and 50th St. which if I’m not mistaken might the first pizza store in BP. Also who remembers the Luncheonette run by Mr. Rosenberg under the tracks at 13th Ave bet. 54th and 55th St.

    Anonymous
    Anonymous
    15 years ago

    i agree too

    Anonymous
    Anonymous
    15 years ago

    avacodo, lettuce & tomato on a roll w/salt&pepper ROCKS!

    ShatzMatz
    ShatzMatz
    15 years ago

    I find it odd that as Boro Park has become more chasidish, that they did not upgrade their hechsher to a heimishe hechsher. They stubbornly stick to an obscure hechsher that they place in their window. Its not really a hechsher and there is no mashgiach. The letter simply states that the rabbi knew their father and knows them also to be erlich and trustable, therefore they can be trusted for kashrus. there is certainly no mashgiach temidi. I bet they can multiply their business several times if they took on a heimishe hechsher. Also, better prices wouldnt hurt.

    Robroy560
    Robroy560
    15 years ago

    ShatMatzz,

    They don’t need to be extorted by the Va’ad cartel. How hard is it to check eggs and produce? This is a dairy restaurant. If they sold meat items, then I would agree.

    They probably know plenty about kashrut without all the chumras for chasidshe shechita cheese, rolls, and glatt kosher avocados.

    If they have been in business since the 1960’s and are still around despite the charedization of the ‘hood, more power to them. I’m going to check this place out next time I’m in BP.

    Why are they stubborn for sticking to an “obscure” hechser? I say they are smart for saving money on the kashrut nonsense we created today. My wife’s grandmother had a restaurant in pre-war Poland. There was no crazy extortinist Va’ad. People knew you in the shtetl and the local Rav ate by you – end of story.

    Anonymous
    Anonymous
    15 years ago

    my grandparents had a newspaper, luncheonette under the tracks on 55th and New Utrecht for 50 years. Closed in 06. Now that’s a long time.

    Anonymous
    Anonymous
    15 years ago

    Anonymous 11:31 –

    And your great uncle had one on 46th off 13th then on 47th off 13th (subsequently sold quite a few times)?

    Anonymous
    Anonymous
    15 years ago

    Those who eat there obviously trust them. It is a small place and probably doesn’t pay for them to get a real hechsher. Once upon a time it was said: “oib er heist Mendel, ken men essen fin zein fendel” if his name is Mendel, you can eat from his pan. Nowadays people are more careful, everyone according to their standards, so there is still plenty of room for them even without the big hechsherim.

    Anonymous
    Anonymous
    15 years ago

    Yeah I’m also curious to know what happened with shloime’s brother. He used to work there a long time ago…

    chaim yankel
    chaim yankel
    15 years ago

    I eat there every few weeks and can tell you that the Liebermans can be more trusted for Kashres then any Rabbi that gives hacsheirim ..Rabbis do it for $$$and the Liebermans do it because its right….

    Remember the MEAT scandal which had 2 hechshers and still machel treifes..so its up to the owners who are erlich trusted people..

    chaim yankel
    chaim yankel
    15 years ago

    Shlomies brother YOSSI is still around and comes in every day and checks the eggs when shlomie is busy

    boro parker
    boro parker
    15 years ago

    i eat there almost every day, nice & clean place, he gives the homeless a nice breakfast every day, and i think lunch too, nice erliche people, from the old school, let them both have ariches yumim, and they should both be healthy. The only thing about him is that he is a red sox fan and in bp u gotta be a yankee fan