New York – Instagram is launching a new feature that should sound familiar to Snapchat users. It’s called “Stories,” and it lets users share photos and videos from their day that will disappear after 24 hours.
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The new feature will stitch together photos and videos in a slideshow format. Users can add text and doodles.
Snapchat also has a “Story” feature that works in a similar way. Copying or at least using other services as inspirations is common among big tech companies. Of course, just because a feature is popular on one service doesn’t mean it will translate well to another one.
Instagram owner Facebook is no stranger to this. It tried an ephemeral sharing app a couple years ago called Slingshot, but it never caught on.